Rate My Professor Toni Eagar

Dr. Toni Eagar is a Senior Lecturer in Marketing at the Australian National University’s Research School of Management within the College of Business and Economics. She earned her PhD in 2013 from the Australian National University with a thesis titled Mediating Influences in Intracommunity Brand Engagement: The Performance of Brand Faces and Brand Heroes on the Brand Stage. Prior to her doctorate, she obtained a B.Business (Honours) combined with a B.Arts in International Studies from the University of Technology Sydney in 2004. Eagar has held her position at ANU since 2004, focusing her research on the interplay between consumers, culture, and the marketplace. Her work employs social, critical, and literary theories to explore relationships among market actors, branding, and market structures. Key areas include human branding, examined through contexts like David Bowie’s celebrity limitations and selfie narratives; consumption communities, analyzing fan relationships with brand heroes and celebrities; and emerging interests in space and place, applying narrative perspectives to mythic spatial stories. Her research interests encompass marketing, consumption communities, online and social media consumption, space and place consumption, human and personal branding, and consumer culture theory.