Rate My Professor Zac Anesbury

Dr. Zac Anesbury serves as Senior Lecturer in Marketing within the College of Business and Law at Adelaide University and as Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. He holds a PhD (2015-2018), Master's by Research (2012-2014), Bachelor of Business (Honours, First Class, 2011), and Bachelor of Management (Marketing, 2007-2010), all from the University of South Australia, along with a Professional Certificate in University Teaching (2022). With over a decade of higher education teaching at undergraduate and postgraduate levels, Anesbury has earned commendations such as the UniSA Business Teaching Excellence Commendation (2023), UniSA Business Teaching Collaboration and Peer Support Award (2023 and 2021), and Top Performing Sessional Staff Commendations (2015 and 2013). His career includes prior roles as Lecturer in Marketing (2022-2025) and Inaugural Gerald Goodhardt Postdoctoral Research Fellow (2018-2022) at the University of South Australia.

Anesbury's research specializations encompass consumer behaviour, marketing measurement, marketing research methodology, and artificial intelligence. He publishes exclusively in high-impact journals, with key works including 'Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries' (2026, International Journal of Advertising), 'Sales concentrations of digital brands' (2025, Journal of Marketing Management), 'How heterogeneous are music genre listeners?' (2025, Australasian Marketing Journal), 'Valuing the contribution of ultra-light buyers' (2024, Journal of Consumer Behaviour), and 'How do shoppers behave online? An observational study of online grocery shopping' (2016, Journal of Consumer Behaviour). He has received prestigious awards such as ANZMAC Emerging Marketing Researcher of the Year (2023), ANZMAC Service Award (2023), ANZMAC-AMI Industry Relevance Award (2022), UniSA Research and Enterprise Early Career Enterprise Winner (2022), and UniSA Business Early Career Researcher of the Year (2019). Anesbury contributes to editorial boards, serves as Deputy Editor of the Journal of Consumer Behaviour, and led a special issue honouring Gerald Goodhardt. Through the Ehrenberg-Bass Institute, he shapes strategies for global companies and trains professionals via the How Brands Grow - Live program.