Assistant Director of Athletics, Marketing & Engagement

Reporting to the Associate Director of Athletics for Strategic Engagement, the Assistant Director of Athletics for Marketing and Engagement will oversee the marketing and promotional efforts for the Department of Athletics while working closely with the department's Athletics External Team to serve the greater Athletics Department.

The Assistant Director of Athletics will supervise one full-time staff member, student workers and several hourly staff members that includes the Cheer coach.

Responsibilities

• Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on men's basketball.
• Oversight of digital media efforts, including the main social media channels, email messaging, and digital advertising.
• Manage day to day work of Marketing and Engagement team members.
• Partner with on-campus and community groups to partner on events and drive attendance at ticketed home contests.
• Oversee in-game promotions at several sports and manage an inventory of giveaway and promotional items.
• Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot)
• Serve as a liaison to select campus and community partners, including the Office of the Dean of Undergraduate Students, OWNCE, etc.
• Provide support for coaches, administrates, student-athletes, alumni and fans.
• Provide support for coaches, administrates, student-athletes, alumni and fans.
• Work with Athletics External Leadership team to create revenue generation ideas and platforms.
• Work closely with Princeton's Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
• Work closely with Princeton Athletics' Communication Office to provide digital content for teams, alumni, fans, etc.
• Work closely with Princeton Athletics' Broadcast & Multimedia Office to curate content for various facility in-game productions and videoboard shows.
• Partner closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention.
• Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
• Oversight of the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers and Head Cheerleading Coach.
• Conduct annual performance review of Coordinator, Marketing and Engagement position.
• Consult with cheer coach on fan engagement.
• Recruit and hire student workers for gameday events.
• Adhere to NCAA and Ivy League rules and regulations.

Qualifications

• Bachelor's degree required.
• Minimum of three years of experience in athletic marketing or a similar field.
• Ability to represent the Department of Athletics on campus and in the local community.
• Strong writing skills.
• Ability to work at games and other events at nights and on weekends
• Graphic design knowledge and/or multimedia storytelling and editing experience i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
• Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
• Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
• Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
• Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics

Standard Weekly Hours 36.25

Eligible for Overtime No

Benefits Eligible Yes

Probationary Period 180 days

Salary Range $75,000 to $90,000