Assistant Director of Visual Communications

Position Summary

The Assistant Director of Visual Communications is a member of the Advancement Marketing and Communications team. This position supports the visual communications needs of the Division. The Assistant Director coordinates, schedules and executes designs for digital, print and other media.

This work is a key component of the division’s integrated communications efforts. These activities are intended to help raise the visibility of UB’s fundraising and alumni engagement efforts among internal and external constituents and foster support for relationship-building and philanthropy. The Assistant Director reports to the Senior Director of Marketing and Public Relations.

Minimum Qualifications

• Bachelor’s degree in graphic design, visual communication, or a related field
• 2 years of progressively responsible experience producing visual design solutions across print, digital, and video platforms (a combination of professional, academic, or portfolio-based experience considered)
• Strong working knowledge of Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Adobe Premiere
• Solid understanding of graphic design principles, including typography, layout, color theory, visual identity systems, accessibility, and legibility
• Demonstrated ability to produce high-quality visual design work across multiple formats
• Working knowledge of print production processes and preparing files for print and digital distribution
• Foundational understanding of website design concepts, including information architecture, user interface principles, and responsive design considerations

Preferred Qualifications

• Experience working successfully in a higher education or corporate communications environment
• Experience using a web content management system (CMS)
• Experience using a digital project management system in a team environment