"Assistant Vice President for Enrollment, Marketing, and Brand Strategy"

Position Title: Assistant Vice President for Enrollment, Marketing, and Brand Strategy

# of Openings: 1

Department/Program: Marketing & Enrollment Mgmt 62200

Work Location: 100% Remote

Campus Location: Arapahoe Campus

Reports to: VP for Enrollment and Student Success

FLSA Classification: Exempt/Salaried

FTE: 100% (40 hrs/week)

Compensation: $145,000-$170,000 DOE

Application Deadline: January 15th, 2026, or until filled

Job Summary

Naropa University seeks a dynamic, strategic, and mission-driven Assistant Vice President (AVP) for Enrollment Marketing and Brand Strategy to lead innovative and data-informed marketing initiatives that grow and diversify student enrollment across all programs-on campus, online, and hybrid.

This newly created role will play a critical part in advancing Naropa's vision of contemplative education by expanding awareness of its distinctive academic offerings, strengthening its brand presence, and cultivating deeper engagement with prospective students nationally and internationally.

The AVP for Enrollment Marketing will oversee the development and execution of multi-channel marketing strategies designed to attract, convert, and enroll students who align with Naropa's unique values of mindfulness, compassion, and social transformation.

Job Duties & Responsibilities

Strategic Leadership & Collaboration

• Develop and implement an integrated, multi-year enrollment marketing strategy that supports institutional growth goals across undergraduate, graduate, and online programs.
• Partner closely with Admissions, Academic Affairs, Development/Fundraising, Alumni Relations, and Student Success to align messaging, outreach, and campaigns with institutional priorities.
• Provide strategic oversight for brand positioning, ensuring Naropa's contemplative mission is clearly and compellingly represented in all marketing efforts.
• Use data analytics, market research, and segmentation strategies to identify new and emerging markets, particularly for online and low-residency programs.

Marketing & Communications Execution

• Serve as the chief strategist for University brand development, ensuring consistent and compelling representation across enrollment, advancement, academic, and community engagement initiatives.
• Advance Naropa's national reputation through thought leadership, media strategy, and strategic partnerships that elevate awareness among mission-aligned audiences.
• Lead the creation and management of comprehensive marketing campaigns across digital, social, print, and video platforms to generate awareness and qualified leads.
• Work with the Assistant Vice President for Admissions to consistently review the university's enrollment marketing funnel-from awareness through conversion-and collaborate on lead nurturing and communication flows.
• Supervise the development of engaging content (stories, videos, email, web, social) that highlights student experiences, academic excellence, and Naropa's contemplative approach to education.
• Manage and grow paid advertising strategies (Google Ads, YouTube, social media, streaming platforms) with a focus on return on investment and lead quality.
• Work with Naropa's web developer and ad agency to stay ahead of advances in GSO (Generative Search Optimization) and monitor Naropa's presence in AI search results.

Data & Performance Analytics

• Establish clear performance metrics and dashboards for campaign tracking, lead generation, and enrollment impact.
• Monitor and report on key performance indicators, including cost per lead, conversion rates, and overall enrollment trends.
• Leverage CRM and marketing automation systems (currently using Ellucian Recruit and SharpSpring) to optimize communications and personalize outreach at scale.
• Translate data insights into actionable strategies, creative briefs, and workflow improvements that inform campaign decision-making.
• Conduct brand health research and competitive positioning studies to inform long-range marketing strategy and resource allocation.

Team Leadership & Budget Oversight

• Supervise a team of six marketing professionals and multiple external vendors, fostering collaboration, creativity, accountability, and continuous improvement.
• Manage the enrollment marketing budget, ensuring resources are used effectively to achieve recruitment and yield goals.
• Cultivate a culture of collaboration, inclusion, and alignment with Naropa's contemplative values in all leadership interactions.

Minimum Requirements:

• Bachelor's degree in marketing, communications, business, or related field.
• 10 or more years of progressively responsible experience in marketing, preferably within higher education or mission-driven organizations.
• Demonstrated success in developing and implementing enrollment marketing campaigns that resulted in measurable growth.
• Strong understanding of digital marketing tools, analytics, and CRM/marketing automation systems.
• Exceptional leadership, collaboration, and communication skills.
• Knowledge/skills/competencies (separate into bullet points)
• All job candidates must demonstrate an appropriate level of understanding of and appreciation for the values of Naropa University and the capacity to demonstrate an integration and embodiment of these values as evidenced in work, communication, collaboration styles, and other general workplace behaviors.

Preferred Qualifications:

• Master's degree in marketing, higher education administration, or related discipline.
• Experience marketing for online or hybrid academic programs.
• Familiarity with Naropa University's mission and values, and a personal commitment to contemplative practice, social justice, and transformative education.
• Demonstrated expertise in data visualization platforms (e.g., Tableau, Power BI, Looker Studio).
• Experience maintaining system integrations via APIs, ETL processes, or third-party middleware.
• Knowledge of SEO analytics, demand forecasting, audience segmentation, and funnel analysis.
• Ability to manage marketing KPIs tied to revenue goals in tuition-dependent institutions.
• Understanding of data privacy standards and ethical use of behavioral data.

Physical Requirements & Environmental Conditions

During regular daily activities, employee must be able to do the following with or without reasonable accommodation: lift up to 15 pounds, stand, walk, sit, and interruptions/distractions.

Apply Now

JOB CODE: AY2526 0076