Associate Director, CRM and Marketing Operations - Tepper School of Business

The Tepper School of Business at Carnegie Mellon University is seeking a tech-savvy, collaborative, and solutions-oriented CRM and Marketing Operations Associate Director to support their graduate efforts. This role serves as a point of contact for marketing operations within the Slate CRM system used across graduate programs, helping to implement, optimize, and maintain marketing strategies and email campaign workflows.

This position reports to the Director of Admissions, Marketing and Communications and works directly with the Masters programs to support admissions marketing operations such as event creation, email deployment, and marketing strategy. As an important member of various graduate teams, the Associate Director will work cross-functionally with admissions counselors, the Tepper marketing staff, and web team (when necessary). In doing this, the incumbent will be in charge of streamlining systems, implementing Slate email marketing campaigns, and developing data-driven insights to guide strategy and improve student experience.

Core responsibilities include:

• Manages CRM in Slate for graduate business programs, using existing email content based on the Communication Plan created by the Director of Marketing. Will implement event creation within the Slate system based on the existing recruitment plan and will send promotional email messages to specific targets using the CRM.
• Regularly and consistently uploads leads in accordance with established standards and procedures, and ensures timely inclusion in corresponding communication plans
• Will work with the Director on the execution of admissions marketing strategies. Will also coordinate specific activities to meet objectives and to support the goals of the admissions office.
• Evaluates MBA and MS applications and makes recommendations for action to the Admissions Committee. Conducts behavioral interviews as part of the candidate evaluation.
• This includes analyzing and synthesizing a large amount of often conflicting data (including undergraduate transcript, test scores, professional history, letters of recommendation, extracurricular involvement, essays, and interview report), and proving the necessary evaluative information in the review of foreign credentials.
• Meets with visiting prospective students to advise them on graduate management education opportunities at Carnegie Mellon. Provides advice and counsel to faculty, students, and/or staff regarding the admissions process.
• Responds to routine and non-routine inquiries from applicants concerning the application process, notification, financial aid information, visa requirements, conditions, and program requirements.
• Attends recruitment receptions in select cities throughout the country to increase Tepper's Masters Programs visibility and attract higher quality applicants.
• Collaborates and liaises with other offices within department in the updating, execution, and maintaining of admitted student platform
• Prepare and present reports on admissions trends, activities, and outcomes using Slate.
• Provide technical and strategic support in onboarding new drip campaigns into Slate or expanding functionalities of existing programs.
• Play a key role in evaluating and improving recruitment and admissions strategies through systems and analytics.
• Implementing new Slate functionality as it becomes available to keep the system current
• Other duties as assigned

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Strong understanding of CRM functionality, student recruitment, admissions, and enrollment workflows.
• Excellent problem-solving skills with a keen attention to detail.
• Ability to self-start and manage multiple projects and deadlines effectively.
• Strong interpersonal and communication skills; able to work across departments and with users of differing levels of expertise.
• Demonstrated ability to think critically, ask thoughtful questions, and propose innovative solutions.
• Proficiency in Google Suite and Microsoft Office tools.
• Ability to manage confidential information with discretion.

Qualifications:

• Bachelor's degree required
• 5-8 years of in academic recruiting and/or admissions experience required; 3+ years of experience in Slate by Technolutions, particularly in a higher education setting preferred
• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Preferred Qualifications:

• First-hand Slate experience.
• Experience supporting both credit-bearing graduate and non-credit programs.
• Familiarity with data reporting tools and basic knowledge of SQL, HTML, JAVA or other query languages.
• Prior experience training or onboarding CRM users.
• Experience training end-users on configurable joins
• Knowledge of higher education systems, enrollment operations, or student lifecycle management.

Requirements:

• Successful completion of a pre-employment background check

Additional Information:

• Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.
• Work Posture: This position is operating on a hybrid schedule, with an on-campus/in office presence two days a week.
• You should be able to travel both domestically and internationally and be willing to work outside of normal business hours as needed.
• Typical work schedule is Monday-Friday from 8:30-5:00pm. An alternate work schedule allowing for evening and weekend hours will be required on occasion.

Joining the CMU team opens the door to an array of exceptional benefits. Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

For a comprehensive overview of the benefits available, explore our Benefits page.

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?! Apply today!

Location: Pittsburgh, PA

Job Function: Admissions and Financial Aid

Position Type: Staff - Regular

Full Time/Part time: Full time

Pay Basis: Salary