"Asst Dir, Marketing & Experience"

Job Details

Location: San Marcos, TX

Texas State University

Posting Number: 2026218

Department: Student Center

Recruitment Type: Open Recruiting

Job Type: Full-Time

Monthly Salary: $5,000.00-$5,333.33

Job Category: Exempt

Required Qualifications:

• Extensive knowledge of marketing strategies, branding techniques, and promotional activities.
• Experience managing events from creative development to concept, implementation, and evaluation.
• Experience developing marketing assets such as digital signs, websites, print or social media.
• Bachelor’s degree or higher in Marketing, Advertising, Public Relations, or related field.
• Be able to work a flexible work schedule; occasional evenings or weekend as required or deemed important for effectiveness.
• Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Supervision experience with professional staff and/or students.
• This position requires some nights and weekends for special events

Preferred Qualifications:

• Understanding the financial planning, purchasing procedures, and revenue forecasting.
• Knowledge of student engagement, campus partnerships, and university operations.
• Master’s degree.

Job Description:

We are seeking an innovative and collaborative Assistant Director to lead the Marketing & Experience team at the LBJ Student Center. This role is a unique blend of strategic marketing, brand management, and operational leadership. This position directly supervises a marketing coordinator and a graduate student and indirectly supervises student employees. This position will guide our marketing initiatives, enhance the user experience, and drive revenue through George’s, a popular hang out spot Additionally, with the assistance of a graduate student, the Assistant Director oversees George’s, a popular hangout spot and the future concepts of Boko’s Living Room in the LBJ Student Center.

Job Duties:

Marketing Strategy and Brand Management 30%:

• Create and execute marketing campaigns to promote services and programs, maximize space utilization, and realize revenue potential.
• Manage social media, website content, and digital marketing efforts.
• Ensure consistent branding and messaging across all materials and platforms.
• Foster a positive and recognizable brand image, maintaining visual identity and branding guidelines.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.

Student Center Experience 30%:

• Manage services, offerings, and collaborations within George’s and future concept in Boko’s Living Room to maximize campus impact and revenue opportunities.
• Establish and maintain relationships with key stakeholders to ensure a dynamic and engaging environment.

Supervisory/Management 20%:

• Recruit, hire, train, and lead the Marketing and Experience team, including a marketing coordinator, graduate student, and student employees.
• Manage the marketing and experience budget, including purchasing, staffing costs, and revenue monitoring.
• Lead regular meetings, conduct trainings, and develop training manuals and resources.

Collaboration and Data Analysis 10%:

• Collaborate with Event Services to develop promotional/upsell opportunities.
• Collaborate with campus departments, student organizations, and external partners to develop programs and activities that boost traffic and create memorable experiences at the student center.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.
• Gather and analyze feedback from students and visitors to improve services and facilities.

Administrative 10%:

• Monitor Department Budget
• Serve as a vital member of the LBJ Student Center leadership team, developing reports and handling special projects.
• Represent the department on relevant committees, actively participating and reporting back.

Additional Information to Applicants:

Be able to work a flexible schedule; some evening and weekends required.

Job Open Date: 12/19/2025

Open Until Filled: Yes

Normal Work Days: Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours: 8:00AM - 5:00PM

Quicklink: https://jobs.hr.txstate.edu/postings/55523

For a detailed description of this position and to apply, visit https://jobs.hr.txstate.edu/postings/55523 or call (512) 245-2557 or visit our office at 601 University Dr., J.C. Kellam Bldg., Suite 340.