Brand & Insights Marketing Manager (6 Month Parental Leave Cover)

Job Info

Job Identification 17671

Job Category Administrative Support

Posting Date 04/08/2026, 03:37 AM

Locations Footscray Park

Apply Before 04/26/2026, 02:00 PM

Job Schedule Full time

Job Description

ABOUT VU

At VU, we aim to be one of the leading impact universities in the world. VU is an impact driven university committed to equity, excellence and opportunity. Based in Melbourne’s west and connected globally, we put students first through the VU Block Model®, dual sector pathways and strong industry partnerships. We are a values led, inclusive workplace where diverse talent is supported to make a real difference.

ABOUT THE TEAM

The Brand & Marketing team sits within Victoria University’s broader Marketing portfolio and plays a central role in driving brand reputation, student acquisition and student experience outcomes. The team brings together specialists across Brand & Content, Marketing, Marketing Automation and Student Experience, working collaboratively to deliver insight‑led, high‑quality brand and marketing activities across all channels. Partnering closely with teams across the University and external agencies, the focus is on using market and customer insights to build a strong, consistent brand presence, support recruitment objectives, and continuously enhance the student journey.

ABOUT THE ROLE

This role is all about bringing the VU brand to life in a meaningful, consistent way. As Marketing Manager (Brand & Insights), you’ll work closely with teams across the University to provide clear brand guidance and smart insights that help shape campaigns, improve the student experience and support recruitment goals. You’ll balance big picture thinking with hands on delivery — from using research and data to track brand health and student sentiment, to acting as a trusted brand guardian who helps others get it right. It’s a collaborative, influential role suited to someone who enjoys partnering with stakeholders, turning insights into action, and making sure the VU brand shows up strongly everywhere it matters.

POSITION KEY DUTIES

In this senior specialist role, you’ll:

Act as a brand guardian, embedding VU’s brand across channels, campuses and experiences

Support brand health, market and customer insight activities, turning data into clear, actionable guidance

Measure and report on key brand, market and experience metrics

Strengthen brand governance, guidelines and self-service tools

Deliver brand training and engagement across the University

Manage and develop VU branded merchandise and key external partners 

This is a role where judgement, influence and credibility matter and where your work will be visible and valued.

POSITION DETAILS

Classification: HEP 8

Salary: $113,953 - $128,326 Plus 17% Super

Employment Type: Fixed Term – 6 Month Parental Leave Cover

Hours per Week: 36.75/1 FTE

Location: Footscray Park Campus – 3 days on-site

For a detailed overview of the role’s duties and responsibilities, please refer to the Position Description: Marketing Manager Brand and Insights

ABOUT YOU

You’re an experienced brand and insights professional who enjoys operating at both strategic and hands on levels. You’re comfortable advising senior stakeholders, confident translating insight into action, and motivated by work with real social impact.

You’ll bring:

Significant experience in brand management, marketing and/or customer insights

A strong track record delivering brand and research initiatives that drive measurable outcomes

Excellent stakeholder management and communication skills

Experience improving brand governance, training and engagement

The ability to thrive in a complex, purpose driven organisation

Experience in the tertiary education sector is valued, but not essential. 

HOW TO APPLY

To submit your application please click on the Apply button.

Applications must be submitted as a single document comprising:

A cover letter

Your curriculum vitae/resume

Your responses addressing all selection criteria located in the position description

Evidence of applicable qualifications, licences and registration

Applications will close Sunday 26 April at 11:59pm. This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged.

Visa sponsorship is not available for this position. This role requires for applicants to have full and permanent working rights in Australia.

WHY JOIN VU

VU provides competitive salaries, excellent superannuation, and a variety of benefits. university fosters an environment where staff can excel, achieve their goals, and develop their careers. With a focus on diversity, inclusion, and family-friendly policies, VU supports both professional and personal well-being. For more information, please visit our Careers at VU Webpage

https://www.vu.edu.au/about-vu/strategy-leadership-governance/jobs-at-vu

OUR COMMITMENT

Victoria University is committed to fostering an inclusive, respectful, and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country, while championing progressive inclusivity for all—embracing Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socioeconomic backgrounds. As a WGEA Employer of Choice for Gender Equality, we strive to create a place where everyone feels they belong, and we ensure a positive, barrierfree recruitment experience by providing adjustments and accessible formats upon request at inclusivecareers@vu.edu.au or (03) 9919 5999.