"Campaigns & Conversion Officer"

Campaigns & Conversion Officer

University of Kent - UK Student Recruitment

The Campaigns and Conversion Officer will support the planning and execution of a wide range of recruitment advertising and listing campaigns and conversion activity towards the achievement of student recruitment targets for both the Home/UK and for international student segments. Campaigns and conversion work drives prospects to Kent through the student journey for both UK and international audiences. The work of this area delivers an essential part of the university’s core strategic objectives in achieving enrolment targets and as such this is a role of particular responsibility in the context of a demanding, competitive and complex market environment.

As a Campaigns and Conversions officer you can expect to be involved in :

• Supporting the Campaigns and Conversions Manager in the delivery and monitoring of advertising, promotional campaigns and conversion plans to support recruitment from all key segments
• Creating, checking and sending email, print, WhatsApp and SMS campaigns specified in the conversion plans. Utilising the technology within the CRM deliver personalised and segmented messaging that helps convert prospects into students;
• Assisting in all offline promotion and conversion activities across the whole conversion funnel for prospective students (e.g. calling campaigns, digital and print material, and other collateral);
• Collaborative working with the Events and other Directorate teams to deliver and promote in-person and online events

What will you bring to the role ?

• Educated to degree level or equivalent
• Ability to think creatively and to create engaging content that is aligned to brand and delivers against business objectives
• Experience executing marketing campaigns, including creating and sending segmented and personalised communications and crafting and delivering advertising campaigns
• Strong copywriting and proof-reading skills with experience creating inspiring and effective content

What we can offer in return:

As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:

• Hybrid working options allowing a flexible blend of office and home working (to be agreed in line with business needs)
• 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
• Excellent pension scheme with generous employer contributions
• Corporate employee-funded healthcare plan, in partnership with Benenden Health

For more information about what you can look forward to if you join us, visit our dedicated webpage: Working at Kent

We are ambitious for our people, our communities and the region we serve – join us in making the world a better place. Visit our website for more on who we are: http://www.kent.ac.uk/about/

Please see the links below to view the full job description and to apply for this post. For further information regarding the application process, please contact peopleserviceshr@kent.ac.uk quoting reference number EE-024-26-R.