Chief Revenue Officer - Gold and Blue Enterprises, Athletics

Description

The Department of Athletics at West Virginia University is currently accepting applications for a Chief Revenue Officer for Gold and Blue Enterprises.

About the Opportunity

The Chief Revenue Officer (CRO) will report directly to the Chief Executive Officer of Gold & Blue Enterprises ("CEO"). This position is responsible for maximizing and diversifying revenue streams while ensuring student-athletes can effectively monetize their personal brands.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

• Create and implement comprehensive revenue strategies designed specifically for Name, Image, Likeness (NIL) partnerships, athlete representation, and brand-driven initiatives.
• Evaluate and implement new revenue streams within GBE and WVU Athletics. Assist with due diligence on new revenue opportunities and partnerships.
• Expand the NIL sponsorship pipeline, identifying new opportunities and partnerships with brands and corporations.
• Lead the sales organization to secure NIL deals and partnerships, including field and digital sales channels.
• Responsible for day-to-day calling efforts for NIL and revenue opportunities including regular sales calling efforts for referral partner networks.
• Responsible for implementing rigorous forecasting and pipeline management systems to make growth predictable.
• Develop and set measurable goals to map out precise steps to achieve increased revenue.
• Oversee GBE's Revenue Officers and sales team
• With assistance from the CEO, ensure that all collaborative efforts with the Mountaineer Athletic Club including marketing and sales efforts are coordinated and align to the goals of GBE in relation to revenue generation
• Assist with project management efforts, ensuring timely execution and accountability and managing cross-departmental workflows to ensure alignment with strategic priorities.
• Assist the team and the Mountaineer Athletic Club in the development and execution of fundraising and relationship-building efforts.
• Participate in donor and public relations activities on behalf of the athletics department, e.g., attend Mountaineer Athletic Club and Athletics Communication events, as requested.
• Maintain knowledge of and comply with all rules, regulations, policies and guidelines of West Virginia University, the Big 12 Conference, the College Sports, Commission and the NCAA; must adhere to NCAA Bylaw 11.1 Conduct of Athletic Personnel. Failure to adhere to these policies will result in appropriate disciplinary action including possible suspension and termination.
• Participate in the shared responsibility of maintaining the academic integrity essential for the University to accomplish its mission; adhere to the University's policies and guidelines regarding academic integrity and dishonesty.
• Exhibit a level of expertise in the student-athletes' professional fields; must also treat the academic requirements necessary for progress toward a degree as a matter of the highest priority for the student-athletes and must actively encourage them to succeed academically and graduate.
• Represent the University on the highest professional level with dignity, integrity, and strength of character. Exhibit ethical behavior; respect the rights and dignity of individuals with sensitivity to problems that may arise from racial, ethnical, and sexual orientation differences.
• Demonstrate a cooperative attitude towards all sports within the intercollegiate athletic program.
• Possess the ability to adapt to any situation, make decisions and work independently; ability to build and maintain relationships with student-athletes, coaches, staff members and constituencies; required to use creative abilities to develop new techniques and approaches in dealing with many issues controlled by this position; responsibilities of the position are ever-changing and require constant education; requires the ability to adapt to any situation and make decisions.
• Manage sensitive and confidential information related to student-athletes, coaches and staff utilizing discretion and correct decisions. Failure to use proper discretion at required level could result in major and significant embarrassment to the University and/or have a significant impact on image, revenues, and eligibility of student-athletes.
• Manage professional and personal time to handle time sensitive issues, tight deadlines, extended hours beyond the normal workday, weekend work and on-call availability.
• This position will be required to travel frequently and have flexible working hours.
• This position will be charged with the execution and implementation of special projects as assigned by the CEO.
• Faithfully and diligently execute related and other duties of the department, as requested or assigned by the CEO.

Qualifications

• Bachelor's degree required, master's degree preferred.
• A minimum of five (5) years of experience involving:
  • Familiarity with financial modeling and forecasting.
  • Deep understanding of the collegiate NIL landscape
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, & Abilities

• Strong analytical skills, with the ability to interpret complex data and market insights to drive informed decision-making.
• Exceptional communication and leadership skills, capable of influencing stakeholders at all levels of the organization.
• Deep understanding of pricing strategies, sales processes, and revenue optimization techniques.
• Experience in revenue with a strong network of industry contacts.
• Maintain high standard of ethics and integrity related to intercollegiate athletics.
• Exhibit ability to analyze customer behavior, market trends, and industry dynamics to understand opportunities.
• Demonstrated ability to lead the development of the organization's short- and long-term goals.
• Demonstrated knowledge of correct English, grammar, spelling, punctuation, and sentence structure.
• Demonstrated ability to function professionally under high stress and confrontational circumstances.
• Demonstrated ability to manage multiple tasks for extended period of time.
• Demonstrated ability to independently plan and organize work.
• Proactive attitude towards work and assignments.
• Demonstrated ability to maintain and develop personal contacts with outside groups.
• Demonstrated interpersonal and communication skills; and the ability to work effectively with a wide range of constituencies in a diverse community.
• Demonstrated knowledge of record keeping and adherence to schedule.
• Ability to stay abreast of information impacting the affected area.
• Demonstrated ability to organize and motivate groups and individuals.
• Ability to maintain proper unit attendance and punctuality standards, work extended hours including nights and weekends (often with extensive walking or standing).
• Demonstrated knowledge of affected areas of involvement.
• Ability to make administrative / procedural decisions and judgments.

About WVU

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

Job Posting: Apr 28, 2026

Posting Classification: Non-Classified

Exemption Status: Exempt

Benefits Eligible: Yes

Schedule: Full-time