"Communications and Marketing Manager"

Communications and Marketing Manager

Position Number: 903364
Full Time or Part Time: Full Time
Anticipated Recruitment Range:
Position Type:
Job Category: Staff - Professional

Organizational Unit Overview:
University Printing and Graphics (UP&G) is a self-supporting auxiliary established within the Campus Safety and Auxiliary Services (CSAS) unit of the Division of Administration and Finance at East Carolina University. Its purpose is to provide a full range of printing and graphic services to the University community in an efficient and economical manner.

Job Duties:

Promotional Writing, Editing and Designing

• Write and edit impactful promotional and marketing copy that delivers clear messages to a wide range of audiences.
• Consistently apply the university s editorial style (based on the AP Stylebook), including sound grammar, spelling and punctuation.
• Collaborate with departments and university partners from project concept to completion, ensuring alignment with ECU's editorial and brand standards.
• Prepare, edit and design documents.
• Other duties as assigned.

Web Marketing

• Collaborate with departments and university leadership to refine and improve editorial and design content for websites, email campaigns and special projects that align with the university's communication goals.
• Proofread new copy from urgent assignments to ensure quality and clarity.
• Generate, review and/or rewrite web content to enhance conciseness, engagement and accessibility.
• Create user-friendly content that supports seamless navigation and effective calls to action (CTA's)
• Apply accessibility guidelines to ensure compliance and usability for all.
• Apply basic understanding of search engine optimization (SEO) principles, including keyword research and content best practices.

Communication Strategic Planning and Execution

• Develop, design and execute strategic communications initiatives that will engage university constituents broadly and increase understanding about the Department's priorities, and services.
• Develop and implement communications strategies and programs that inspire and increase knowledge of the department's services.
• Meet with existing and potential customers to market and drive new business to UPG.

Minimum Education/Experience:
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation:

Preferred Experience, Skills, Training/Education:
Marketing, communications, media or public relations experience preferred.
Knowledge of Windows and Mac operating systems, HTML, Microsoft Office, Adobe Creative Suite.
Experience in creating communications strategies and campaigns. Proficiency in the use of a variety of mediums and communication tools, including but not limited to social media, email, and websites.
Excellent interpersonal and collaborative skills.
Solid research and writing skills.
Excellent grammar, punctuation, and proofreading abilities.
Knowledge of graphic design and print production.

Special Instructions to Applicant:

• Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write see resume' on your application when completing the job duties section.
• If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
• Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
• Applicants must be currently authorized to work in the United States on a full-time basis.

Additional Instructions to Applicant:

Job Close Date: 11/21/2025
Open Until Filled: No
Initial Screening Begins:

To apply, visit https://ecu.peopleadmin.com/postings/90048