"Communications/Marketing Professional, Social Media Specialist"

Company: North Carolina State University

Job Location:

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Join the Pack! A community with nearly 8,000 faculty and staff, and 30,000 students. NC State is one of the largest employers in North Carolina, offering a large range of career opportunities. Visit us at https://jobs.hr.ncsu.edu/.

Location: Raleigh, NC

Essential Job Duties:
NC Sea Grant, WRRI, and NC Space Grant are seeking a dynamic and skilled Communications/Marketing Professional, Social Media Specialist to lead public communications across multiple platforms. Responsible for developing, executing, and evaluating overall social media strategy. This role will be central in creating and sustaining the visibility of all three programs by developing engaging content that highlights research, news, educational resources, and events. The successful candidate will be a part of a Communications Team working to deliver targeted messages and maintain consistent branding.

Key Responsibilities:

Social Media and Branding Management: Develop and execute social media strategies for NC Sea Grant, NC Space Grant, and WRRI. Responsibilities include content creation, scheduling, and posting across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Ensure that our messaging engages varied audiences, including researchers, students, and the public. Develop strategic plans and campaigns to enhance the branding and visibility of all three programs. Develop clear, consistent public communication that highlights each program's distinct contributions while ensuring coherence in overall messaging.

Content Development and Curation: Write and edit materials, including social media posts, public announcements, press releases, blogs, and newsletters. These will promote program activities, research projects, conferences, and other events across North Carolina. Collaborate with scientists, educators, and program staff to distill complex research findings into accessible formats for social media and public announcements and translate scientific content for broader audiences.

Partnerships and Network Building: Maintain and build relationships with campus and public partners throughout the state. Develop a comprehensive and updated contact list to ensure effective communication with stakeholders, collaborators, and partners in academia, government, and community organizations. Develop and manage databases and listservs for NC Sea Grant, WRRI, and NC Space Grant. This includes managing communications networks, ensuring contact lists are current, and facilitating the timely dissemination of information to stakeholders.

Analytics and Reporting: Track, analyze, and report on the performance of social media campaigns using analytics tools. Provide insights on engagement metrics, follower growth, and content effectiveness. Based on these analyses, optimize social media strategies and improve outreach. Participate in yearly federal reporting which includes gathering and posting materials.

Other Work/Responsibilities:
May include some travel.

Minimum Experience/Education:

• Requires post-baccalaureate credentials or a bachelor's degree plus alternative or equivalent professional training and experience.

Required Qualifications:

• Experience managing social media platforms and content creation
• Strong writing, editing, and storytelling skills
• Ability to collaborate across teams and with external partners
• Excellent organizational skills and attention to detail
• Knowledge of paid and organic social media analytics tools (e.g., Google Analytics, Hootsuite, Meta, etc.)

Preferred Qualifications:

• Knowledge of and/or experience in science communication
• Understanding of the principles behind extension and the land-grant university mission.
• Experience working in a higher-education setting.
• Experience interacting with higher-education faculty and students across public, private, and community colleges.

Required License or Certification:

• Valid drivers license required.