"Consumer Behavior and Brand Management, Department of Marketing, Management, and Health Care Administration - Adjunct Faculty"

Consumer Behavior and Brand Management, Department of Marketing, Management, and Health Care Administration - Adjunct Faculty

Company: University of Maryland Global Campus

Job Location: Adelphi, 20783

Category: Marketing and Sales

Type: Adjunct/Part-Time

University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach remotely in the Marketing Program. Specifically, we are seeking faculty in the following course(s):

Consumer Behavior and Customer Relationship Management (MRKT 602):

A study of the consumer decision-making process, including problem identification, information research, evaluation of alternatives, purchase, and post-purchase assessment. Discussion covers the ways perception, motivation, and learning shape consumer choices and the role of digital media and technology in shaping contemporary consumer behavior. Topics include the fundamental concepts and principles of customer relationship management (CRM) and ways to measure and improve customer satisfaction and loyalty through various CRM strategies and techniques. Focus is on how to build customer relationships and business processes through effective CRM strategy development and execution.

Brand Management and Integrated Marketing Communication (MRKT 603):

A study of the role and importance of brands in marketing strategy. Discussion covers the fundamentals of developing a comprehensive brand strategy that aligns with the organization's goals and target audience. Topics include strategies to enhance, protect, and measure brand equity and the role of digital marketing and social media in brand management. The integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders is also covered, as are ways to build, maintain, and enhance brand identity and equity through integrated communications efforts.

Required Education and Experience

• Terminal degree in Marketing or related field from an accredited institution of higher learning.
• Experience teaching adult learners online and in higher education is strongly preferred.
• Experience in teaching digital marketing is required.
• This position is primarily to teach remotely.

Materials Needed for Submission

• Resume / Curriculum Vitae
• Cover Letter highly preferred
• If selected, candidates with international degrees may be required to submit translation / degree evaluation from a NACES approved member

The Adjunct Faculty Role at UMGC

UMGC is committed to helping students achieve success not only with us, but also in their professional fields. As a result, we actively seek faculty members who are scholar-practitioners: professionals who are actively and successfully engaged in their field who additionally wish to help the next generation of professionals grow in their knowledge and expertise through education.

Your role as an adjunct faculty member will be to:

• Actively engage students through frequent interaction that motivates them to succeed and conveys a genuine energy and enthusiasm for their learning
• Guide students in active collaboration and the application of their learning in problem- and project-based learning demonstrations
• Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments
• Demonstrate relevant and current subject-matter expertise, and help students connect concepts across their academic program
• Provide feedback to your program chair on possible curricular improvements

Faculty Training at UMGC

We are committed to your professional success at UMGC. Each new faculty member is required to successfully complete our online two-week new faculty orientation, FacDev 411, as a condition of hire.

Position Available and will Remain Open until Filled

Salary Commensurate with Experience

All submissions should include a cover letter and resume.

Hiring Range by Rank and Degree:

• Instructor: No Terminal Degree: Step 1 $806 - Step 11 $1,050 per credit hour
• Assistant Adjunct Professor: No Terminal Degree Step 1 $877 - Step 11 $1,127 per credit hour
• Assistant Adjunct Professor: Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour
• Associate Adjunct Professor: No Terminal Degree Step 1 $947 - Step 11 $1,205 per credit hour
• Associate Adjunct Professor: Terminal Degree Step 1 $1,202 - Step 11 $1,483 per credit hour
• Adjunct Professor: No Terminal Degree Step 1 $1,023 - Step 11 $1,288 per credit hour
• Adjunct Professor: Terminal Degree Step 1 $1,347 - Step 11 $1,645 per credit hour

For additional information please see: SS Adjunct Faculty_2020.pdf (umgc.edu)