Content and Digital Engagement Manager

Content and Digital Engagement Manager, Stanford Live

Stanford University is one of the world's premier academic and research institutions, devoting tremendous intellectual and physical resources toward the betterment of humanity. As a major Silicon Valley employer, Stanford seeks people committed to excellence and improving our world. The university is committed to supporting its employees as they develop their careers and enrich their lives. Stanford's future success will be shaped by its diverse perspectives, unique experiences, and inclusive culture.

Stanford Live presents a wide range of the finest performances from around the world, fostering a vibrant learning community and providing distinctive experiences through the performing arts. With its primary home at Bing Concert Hall and a popular second venue at historic Frost Amphitheater, Stanford Live draws on the breadth and depth of Stanford University to connect performance to the significant issues, ideas, and discoveries of our time.

We are looking for a strategic and creative Content and Digital Engagement Manager to drive the storytelling and content execution across Stanford Live channels. Reporting directly to the Director of Marketing and Sales, this role serves as a partner in implementing the brand's vision. This role will be responsible for managing the day-to-day messaging across digital, social, and print channels, ensuring that our stories connect with audiences and elevate our institutional profile.

In this role, you will:

• Execute marketing strategies to meet business objectives.
• Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
• Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
• Oversee organic channels and content for paid social (in-house and with agency support).
• Manage the production of print and digital program books in collaboration with the programming department and external writers.
• Maintain website content related to storytelling, editorial, and institutional updates.
• Partner with photographers, videographers, and freelance contributors to produce high-impact content.
• Support public relations strategy in collaboration with external PR partners.
• Track and report on engagement and performance metrics to guide content decisions.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Assess market opportunities and research market trends.
• May plan and execute events to support marketing objectives.
• Monitor and oversee product/program budgets to meet program goals.
• Other duties as assigned.

Please note that this position will be based on the Stanford campus and will be considered a hybrid role with a minimum of 3 days per week on campus. This position will work extended or non-standard hours, weekends and holidays based on business needs.

In order to be successful, you will bring:

• Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.
• Demonstrated commitment to fostering and supporting an inclusive environment.
• 5+ years of experience in communications, marketing, or content strategy, ideally in the arts or B2C lifestyle sector is preferred
• Strong writing, editing, and storytelling skills--with exceptional attention to detail and proofreading
• Experience managing social media channels (paid and organic) and collaborating with media or influencer agencies
• Deep knowledge of current digital trends, including influencer marketing, social-first storytelling, and audience engagement strategies
• Demonstrated creativity in developing multi-channel content that builds brand and community
• Familiarity with web content management systems and performance analytics
• Ability to work independently to meet expected deadlines and schedules.
• Experience with managing projects
• Familiar with market research and data analysis
• Creative problem solver
• Excellent oral and written skills

Supplemental Qualifications:

• Experience with video editing and short-form content production (e.g., Reels, YouTube Shorts)
• Background in print production or program publishing
• Passion for the performing arts or experience working in an arts/culture environment

Don't meet every single requirement? At Stanford Live and the Vice Presidency for the Arts, we are dedicated to building an inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. Let us know in your cover letter how your experience makes you a good fit for us. You may be just the right candidate for this or other roles!

The expected pay range for this position is $86,763 - $93,000 per annum. Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs. At Stanford University, base pay represents only one aspect of the comprehensive rewards package.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

• Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
• A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
• A healthier you. Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
• Discovery and fun. Stroll through historic sculptures, trails, and museums.
• Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!