"Content Creator"

Company Description

As New York's leading public college for agriculture and technology, SUNY Cobleskill Ag & Tech develops students who wish to positively impact the future well-being of human society and sustainable practices. Our immersive approach to learning combines academic rigor with hands-on application, producing graduates who enter their careers with proven real-world capabilities.

Students thrive on our 900-acre campus, providing a dynamic rural setting with a working farm, modern laboratories, and natural ecosystems serving as our classrooms. As members of this close-knit community, students gain a sense of belonging and support for lifelong learning and professional growth through direct interaction with expert faculty and industry leaders.

An anchor institution in the Mohawk Valley region, the College promotes economic growth through its Institute for Rural Vitality and an extensive network of community, statewide, and national partners. We actively strengthen the industries that align with our academic programs and mission by providing modern business resources, training, and technical assistance while offering shared-use facilities that support regional entrepreneurs, creating new connections for sustainable development.

Drawing on a rich academic tradition that spans more than 100 years, our purpose remains constant: to educate and support undergraduate learners and researchers to be workforce-ready and affect the two most significant forces in today's world - agriculture and technology.

Job Description

SUNY Cobleskill Ag & Tech is looking for a Content Creator to join our Marketing Team. This role requires a high degree of digital literacy and experience to support the development of high-quality video photography and other materials, creating differentiating content across a variety of mediums, enabling our audiences to understand and connect with our brand. In order to do so, they will embrace and make significant contributions to our brand and its effective communication. They will also understand and learn from innovation in the industry while monitoring the competition in order to keep SUNY Cobleskill Ag & Tech at the forefront of our audiences' minds when it comes to making their higher-ed selection.

Responsibilities

• Daily planning, creation and distribution of content across recommended marketing and advertising channels, e.g., digital display advertising, YouTube how-to videos, streaming video, intern and alumni stories, etc.
• Annual creation of professional marketing videos used for Open Houses, Accepted Students Day and other events
• Production of :15 and :30 CTV/OTT commercials to be used for the College's annual branding and Open House campaigns
• Campus photography, primarily for marketing purposes and promotion
• Partnering with our webmaster to define and deliver our digital style for photography and videography ensuring we are adhering to our highest brand standards
• Collaboration with other marketing team members to unify marketing output and presence across all channels
• Through consistent output and a strategic approach, contribute to widening the school's marketing reach
• Research emerging content marketing trends and best practices for content marketing
• Provide video and photography support needed for social media

Requirements

Minimum Qualifications

• Evidence and a portfolio demonstrating high-value concept and content creation, that weaves a story across multiple mediums within a digital ecosystem from development to delivery
• Experience creating high-impact videos including storyboarding, script development, shooting, editing and the application of graphics
• Professional photography experience including a strong sense of composition, lighting, shooting, and editing/retouching using a range of photographic techniques and equipment
• Proven understanding of how to develop and amplify our brand across video-dominant platforms such as YouTube, including optimization techniques
• Understanding and demonstrated ability to meet accessibility requirements to variety of deliverables
• Skilled in graphic design and Adobe Creative Suite for the design, development and production of print and digital collateral materials
• Producing a volume high-quality content on deadline in a fast-paced environment
• Strong communication, presentation and project management skills needed to foster the independence needed for end-to-end delivery
• Associate's Degree or demonstrated equivalent experience

Preferred Qualifications

In addition to the aforementioned minimum qualifications, it is preferred the candidate also have:

• Animation
• Experience designing landing pages and websites
• Writing for the web
• Delivering data and analytics associated with a range of marketing deliverables to show ROI while providing optimization recommendations

Additional Information

• The salary for this position is $57,151.
• This is a full-time, temporary 12-month appointment. This position has the potential to be renewed and transition to a term appointment.
• This position offers full New York State benefits which are some of the most comprehensive in the country.
• SUNY Cobleskill is committed to providing a safe and productive learning and living community for our students and employees. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Any offer of employment is contingent on the successful completion of the background check.
• This position may be designated 55 b/c and is subject to verification of applicant eligibility.
• All people with disabilities are encouraged to apply, if your skillset meets the minimum requirements as set forth.

SUNY Cobleskill is committed to fostering a diverse community of outstanding faculty, staff, and students, and ensuring equal educational and employment opportunity and access to services, programs and activities without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, or any other legally protected status. Individuals with disabilities requiring accommodation during the hiring process should contact the Human Resources Office at (518) 255-5514.

SUNY Cobleskill's Title IX Coordinator is Mary Elhakam, who can be contacted via phone at 518-255-5999, email at ElhakaM@cobleskill.edu, or mailing address of SUNY Cobleskill, Knapp Hall Room 143, Cobleskill, NY 12043.

If you have any questions regarding this position, please contact humanresources@cobleskill.edu or 518-255-5423.

Application Instructions

The application review process will begin immediately and will continue until a suitable candidate is found. Priority is given to applications submitted by December 31, 2025.

A complete application consists of the following:

1. Letter of application, addressing qualifications, position responsibilities, and college values
2. Current CV or Resume
3. Portfolio of work as described in the qualifications
4. Names, emails and phone numbers of at least three professional references, preferably former supervisors

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