"Digital Marketing Campaign Manager, Advancement Communications - University Advancement"

Position Summary

Washington University Advancement is seeking a dedicated and highly skilled Project Manager Email Marketing who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a skilled, detail-oriented project manager and strategic email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (more than 1,000 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three in email marketing roles.

Job Description

Primary Duties & Responsibilities:

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives. Manage the draft, review, and approval process for individual projects. Troubleshoot and resolve email deployment issues promptly. 50%
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; maintain UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to gather assets and define project scope; troubleshoot âœat risk❠projects. 40%
• Other duties as assigned, including but not limited to: seed list management, producing assets for meeting presentations, managing and organizing creative assets for digital strategy team. 10%
• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Occasional travel to off-campus locations.
• Possible travel for training and education.

Physical Effort

• Typically sitting at a desk or a table

Equipment

• Office equipment

Required Qualifications

Education: Bachelor's degree

Work Experience: Relevant Experience (3 Years)

Preferred Qualifications

• Three years of experience in email marketing in a higher education, non-profit, or similar environment.
• Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
• Salesforce Marketing Cloud Email Specialist Certification
• Skills in ClickUp (project management app)

Skills: Brand Guidelines, CAN-SPAM, Collaboration, Data Privacy Law, Deadline Management, Developing Partnerships, Digital Marketing, Email Deliverability, Email Design, Email Marketing, General Data Protection Regulation (GDPR), Multitasking, Organizing, Project Management, Salesforce Marketing Cloud Email Studio, Verbal Communications, Written Communication

This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000.

Grade

G12

Salary Range

$58,400.00 - $99,700.00 / Annually