Content Editor

Job Summary

UMC is seeking a Content Editor (CE) to help University of Utah colleges, departments, and programs create clear, usable, and compelling marketing content. This role blends user experience (UX) thinking with editorial and content strategy expertise. The CE audits and improves university marketing from a user-centered perspective, then works with campus partners to write, edit, and structure content that meets both audience needs and institutional goals.

The ideal candidate is equally comfortable evaluating website navigation and marketing campaign collateral as they are crafting and polishing content that is accurate, accessible, and on brand.

Responsibilities

Writing, Editing & Content Development

• Write, revise, and edit marketing content for University of Utah websites and campaigns, ensuring accuracy, consistency, and adherence to brand voice.
• Rework complex or academic content into audience-friendly language while preserving meaning and intent.
• Ensure marketing content follows accessibility standards for all channels (print collateral, as well as webpages).
• Maintain high editorial quality through proofreading, fact checking, and coordinating subject matter expert (SME) reviews.
• Provide copywriting and copyediting support for UMC, including publications, emails, signage, and other formats as needed.

Website Auditing & Content Strategy

• Conduct comprehensive website and content audits to evaluate usability, clarity, accessibility, and alignment with audience needs.
• Identify content gaps, redundancies, and structural issues; recommend improvements to site architecture, navigation, and page layouts.
• Analyze user journeys and tasks to ensure content supports intuitive, efficient experiences.
• Translate findings into actionable deliverables, including audit reports, prioritized recommendations, and content roadmaps.
• Collaborate with project managers, designers, and developers to guide UX-aligned content changes through implementation.

Campus Partnership & Project Support

• Meet with campus partners to understand goals, define audiences, and determine content needs.
• Facilitate content workshops or discovery sessions to gather information and align on strategy.
• Educate campus partners on marketing best practices, including UX principles, and accessibility compliance.
• Track content tasks and deadlines across multiple projects in coordination with the Marketing Strategy and Project Management teams.
• Contribute to shared documentation, templates, and evolving best practices for university marketing content.

Minimum Qualifications

Preferred Qualifications

• Experience in higher education, nonprofit, government, or similarly complex environments.
• Hands-on experience with content management systems (especially CMS platforms used in higher ed).
• Experience using analytics tools (e.g., Google Analytics 4, Dynomapper, site search data) to inform content decisions.
• Familiarity with style guides and brand governance across large institutions.

Skills & Competencies

• User-centered thinking and empathy for diverse audiences.
• Ability to simplify and organize information into intuitive content structures.
• Editorial judgment and attention to detail.
• Comfortable giving constructive feedback and leading collaborative revisions.
• Clear communicator who can bridge UX, content, and campus partner needs.
• Curious, adaptable, and motivated to improve digital experiences at scale.