CRM and Data Analyst

Heriot-Watt University

Contract: Full time, fixed term (14 months maternity cover)

Role Description

The CRM and Data Analyst will play a key role in supporting the strategic objectives of the Business and Enterprise Directorate through effective data management, analysis, and system development. The post holder will be responsible for optimising the use of the Directorate’s CRM platform to enhance engagement with external partners, support business development and enterprise activities, and drive data-informed decision-making.

Working collaboratively with colleagues across Business Development, the Enterprise Team, Marketing & Communications, Information Services, and other key internal stakeholders, the CRM and Data Analyst will ensure that systems and data processes are fit for purpose, user-friendly, and aligned with institutional priorities. They will act as the primary point of contact for CRM-related queries within the Directorate and will help embed best practice in data entry, reporting, and analysis.

Education, Qualifications and Experience

Essential

• Degree or equivalent experience in data analytics, information systems, business, or related field.
• Proven experience in managing and administering CRM systems (esp. Salesforce).
• Experience in data analysis, reporting, and dashboard creation.
• Experience in supporting data-driven decision making
• Experience supporting users and delivering training or guidance on systems use.
• Strong Excel skills and proficiency in data visualisation tools (e.g. Power BI, Tableau).
• Understanding of data protection and data governance principles.
• Awareness of CRM best practices and system lifecycle management.
• Strong communication and interpersonal skills.
• Ability to work with both technical and non-technical users.
• Proactive and collaborative approach to working across teams.
• Strong attention to detail and commitment to data accuracy.
• Ability to prioritise and manage multiple workstreams.
• Comfortable working both independently and as part of a team.

For all criteria, further details and how to apply:

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