CRM Support Officer

About the department

As a CRM Support Officer at the university, you’ll be based in the Marketing and Stakeholder Engagement (MSE) team and will join an innovative Marketing & Campaigns team in a fast-moving environment. From supporting with the development of our CRM strategy to executing our brand proposition and identity through the creation of impactful and sector leading enquirer and applicant emails and communications, it’s an exciting time to join the University. With ambitious student recruitment growth plans, you will play a vital role in helping to attract and convert potential new students to University of Gloucestershire.

About the role

We are looking for a digital marketer. Knowledge and understanding in CRM and student enquirer / applicant database management would be desirable. You will help bring our story to life through timely and relevant communications with our enquirer database to help support and guide them through their journey to application, offer and enrolment with University of Gloucestershire.

You will have a keen interest for finding new and innovative ways to communicate with our core audiences, for developing engaging and inspirational messages, and bring new ideas for how we collect, maintain and analyse our prospect database. This should be coupled with a keen eye for detail to ensure all emails and communications are sent out accurately, are of a high quality and sent in a timely fashion.

Ideally you will have some experience in being able to design and build HTML email communications, copywriting experience in crafting, developing, editing and proofing content, and analytical experience to track performance against pre-determined KPIs to help produce accurate and meaningful post activity reports to aid future decision making.

While experience working in the HE sector would be of benefit, it is more important that you understand the role of CRM in student recruitment, that you know the importance of sending out regular and relevant comms and ensuring our messages are sent out to the right people at the right time and through the most appropriate CRM channel.

You will have a good analytical mind and ideally have experience of using relevant databases whether that is Azorus, Salesforce or another alternative student focussed database. You’ll have experience in generating and sharing easily digestible reports for key stakeholders and team members.

In joining us, you’ll become part of successful and respected Marketing & Campaigns team and support colleagues to deliver market-leading communications to our future students and their stakeholders. If you have a genuine passion for CRM innovation, supporting students and the higher education sector, we’d love to hear from you.

How to apply

To apply please click on APPLY at the bottom of this page, you will be asked to complete our application form, alternatively, you can submit a CV and Support Statement showcasing how you meet the essential criteria, CVs alone will not be considered. Please see applicant guidance for help and advice on how to complete the application process.