Digital Content Officer

Job Description

• 2 open roles: 1 x Full Time Permanent + 1 x Full Time Fixed Term until November 2027
• Remuneration: $92,265 +17% super (Level 5)
• Location: Kensington UNSW Campus (hybrid)

Why Your Role Matters

This role sits within the Marketing & Digital Experience portfolio, which brings together the Marketing & Content, Digital Experience, Strategy & Performance, and Future Student Recruitment teams, as well as UNSW's offshore operations.

The Digital Content Officer plays a key role in creating and optimising digital content that supports prospective students throughout their decision-making journey. Working closely with stakeholders across the University, you will develop and refresh web content that enhances the user experience, improves conversion outcomes, and supports future student recruitment objectives.

We are currently recruiting for two opportunities: one full-time continuing position and one full-time fixed-term position until November 2027. Both roles report to a Marketing Lead and have no direct reports.

Main Responsibilities Summary

• Develop and publish web content improvements in line with technical and brand standards
• Develop long and short form content for web, email and printed collateral
• Develop content with a SEO informed approach
• Support the delivery of the annual Future Students web content work plan, driving web performance improvements for Future Student audiences
• Coordinate the development of website content including search insights, fact checking, sourcing to create compelling written web content to promote UNSW
• Publish content on Adobe Experience Manager and UNSW websites; maximising use of content technologies and automations such as content and experience fragments
• Coordinate stakeholder approvals and adherence to technical, legal and brand standards
• Monitor and report on web content metrics to make continuous improvements and ensure content is being fully utilised

Who You Are

We are looking for someone who is aligned with UNSW’s vision and values, who is collaborative, organised and energised by working with multiple people. We’d love you to come equipped with:

• Experience in web content writing and publishing or an equivalent level of industry knowledge gained through any other combination of education, training and experience
• Experience with writing content that has been SEO informed
• Highly developed written and visual digital content craftsmanship in a KPI driven marketing context, with hands on web publishing experience
• Digital agency, higher education and/or premium brand experience is highly desirable
• An understanding of digital content technologies and automations including content and experience fragments is desirable. Experience using Adobe Experience Manager, Adobe Analytics, Wrike, Trello, SEMRush, Clearscope, Site improve, Figma would be advantageous.
• Experience in working in an agile, sprint-based digital content delivery environment

Working hours are Monday to Friday during standard business hours, with the team operating in a hybrid working environment.

In your application, you will be asked whether you wish to be considered for the continuing role, the fixed-term role, or both.

Candidates will need to have full working rights – this role is not available for sponsorship.