"Digital Content Specialist"

Location:

Raleigh, NC

Essential Job Duties:

The Digital Content Specialist develops, manages, and executes digital storytelling to advance the mission and visibility of NC State's College of Veterinary Medicine (CVM). Reporting to the Head of Communications, Marketing and Outreach, this digital-first communicator is the bridge between story and strategy. They produce compelling, accessible, and brand-aligned content-leveraging exceptional writing, multimedia creativity, and data-driven insight-across the college's digital ecosystem (including the website, social media, and multimedia platforms). This role transforms ideas into digital experiences that inform, inspire, and connect the world to the CVM.

Digital Strategy and Content Creation

• Plan, write and edit content for the CVM website, social media and other digital campaigns.
• Collaborate with colleagues to develop editorial calendars, pitch ideas, and package stories that highlight the college's people, research, teaching and outreach.
• Ensure accuracy, accessibility, and adherence to NC State's brand standards, editorial guidelines and AP style.
• Research and translate complex scientific, academic and medical topics into clear, engaging stories for varied audiences.
• Serve as a lead writer or creator for high-profile initiatives that have a strong digital focus.

Editorial Excellence and Brand Stewardship

• Provide editing and feedback for content developed by others, maintaining brand voice, factual integrity, and professional standards.
• Apply strong editorial judgment and ethical principles in all communications.
• Advocate for best practices in writing for the web, integrated digital storytelling and accessibility compliance.

Social Media Strategy

• Manage and grow CVM's social media presence across Facebook, Instagram, X, LinkedIn, BlueSky, and YouTube.
• Develop and execute strategies to expand reach, engagement and community connection.
• Lead live event coverage and create multimedia stories that reflect the CVM experience.

Creative Campaigns and Innovation

• Conceptualize and execute digital campaigns that amplify flagship events such as Day of Giving, Open House and research spotlights.
• Partner with faculty, staff, students, and external collaborators to elevate storytelling and align messages across the university.
• Experiment with new formats, technologies, and storytelling techniques to keep CVM's digital presence innovative and relevant.
• Create or coordinate graphics, photos, and other visual assets to support stories.
• Work with designers and developers to ensure cohesive presentation and user experience across platforms.

Collaboration and Project Management

• Maintain editorial calendars, track assignments, and ensure projects meet standards for quality and timeliness.
• Use analytics to evaluate story effectiveness and audience engagement.
• Support continuous improvement of processes for content planning, production and publication.
• Serve as a consultant on digital content and storytelling projects across the college.
• Build strong relationships with communicators, clinicians and researchers to identify and elevate stories.
• Provide training and guidance to colleagues on content best practices, analytics and digital trends.

Other Work/Responsibilities:

• Provide creative and logistical support for event coverage, photography and other communications needs.
• Perform additional related duties as assigned.

Minimum Experience/Education:

• Bachelor's degree in communications, journalism, marketing, English, or a related field - or an equivalent combination of training and experience.

Required Qualifications:

• Proven excellence in writing, editing, and storytelling across digital and print platforms.
• Strong organizational skills and the ability to manage multiple projects under tight deadlines.

Preferred Qualifications:

• 6-8 years of professional experience in digital communications, writing, and editing.
• Proven ability to translate complex academic/scientific information into content for broad audiences.
• Proficiency with content management systems (WordPress preferred), social media management tools, and analytics dashboards.
• Working knowledge of basic graphic design tools (e.g., Adobe Creative Suite, Canva), AP style, and NC State brand guidelines.
• Familiarity with SEO, web usability, and accessibility standards, preferably within higher education, science, or healthcare communications.

Required License or Certification:

• N/A

AA/EEO Statement:

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.