Director for Admissions

Texas Lutheran University invites applications for the position of Director for Admissions. This leadership role is responsible for overseeing all on- and off-campus recruitment efforts for undergraduate students. The Director provides strategic leadership to the admissions recruiting team, manages recruitment operations and travel, and plays a central role in shaping the university’s enrollment strategy.

This position collaborates closely with campus partners, including Financial Aid, Marketing & Communications, and academic leadership, to ensure a coordinated and data-informed approach to student recruitment and enrollment.

Key Responsibilities

• Provide strategic leadership, mentorship, and direction to the admissions recruiting team, fostering a student-centered and access-driven recruitment philosophy.
• Oversee the holistic application review process to ensure efficiency, consistency, and alignment with institutional enrollment goals.
• Develop and manage recruitment territories and execute a comprehensive recruitment plan, including oversight of travel and budget allocations.
• Lead hiring, onboarding, training, and performance management for admissions representatives.
• Manage day-to-day operations of first-year recruitment, including oversight of campus visitation programs.
• Serve as a key partner in optimizing the university’s CRM (Technolutions Slate), including application processing, communication workflows, and data reporting.
• Collaborate with senior leadership to develop and execute integrated recruitment marketing strategies across digital, print, and web platforms.
• Work closely with campus stakeholders—including Athletics, Academic Affairs, Student Financial Services, Student Affairs, and the Registrar—to align recruitment strategies and improve processes.
• Partner with Financial Aid leadership to develop and implement a comprehensive financial aid communication plan.
• Promote a culture of data-informed decision-making using enrollment and financial aid metrics.
• Represent the university at on- and off-campus events, including high school visits, college fairs, and community engagements.
• Manage an assigned recruitment territory and actively engage with prospective students, families, and counselors.

Qualifications

• Bachelor’s degree required. Master’s degree preferred.
• Six(6) years or more of experience in college admissions or enrollment management, including supervisory experience.
• Strong understanding of current admissions trends and strategies, particularly within small, private institutions.
• Demonstrated ability to lead teams, manage multiple priorities, and meet enrollment goals.
• Experience with CRM systems; familiarity with Technolutions Slate preferred.
• Excellent communication, organizational, and problem-solving skills.
• Experience in a private, faith-based institution is preferred, but not required.

Working Conditions

• Primarily office-based with a standard indoor work environment.
• Regular evening and weekend responsibilities.
• Overnight travel required.

Salary and Benefits:

Salary and benefits are competitive, including professional development opportunities.

Position Application Information:

Texas Lutheran University, an accredited university affiliated with the Evangelical Lutheran Church in America, is located 35 miles from downtown San Antonio. For more information about TLU, consult our web site at www.tlu.edu.

A TLU application is mandatory for all TLU applicants. Position will remain open until filled. Review of applications begins immediately and will continue until an appointment is made.

Texas Lutheran University (TLU) is an official U.S. News & World Report “Best Colleges” selection among regional colleges in the West, ranking fourth on the list for “Best Value,” third for “Best Colleges for Veterans,” and eighth overall. This is the eleventh consecutive year TLU has been featured in the U.S. News and World Report rankings. Other notable recognitions include TLU’s acknowledgment as a “Best Southwest” school by The Princeton Review. The University is an Equal Opportunity Employer (EOE) and is also subject to the provisions of the Immigration Reform and Control Act of 1986 (IRCA).