"Director, GCITC Outreach and Engagement"

Job Summary

This position builds awareness within the state of Georgia of GCITC's presence, programs, product offerings, and partnership opportunities. Serves as the GCITC's principal liaison to AU's Department of Communications and Marketing. Promotes GCITC leasing opportunities by developing leads and marketing strategies, and by representing the GCITC to potential leaseholders/partners. Promotes the GCITC via digital, physical, print, and airwave channels. Serves as GCITC brand steward. Cultivates the Georgia cybersecurity community by hosting GCITC promotional and partnership events, and working with Georgia and regional partners to make the area more attractive for industry talents.

Responsibilities

The duties include, but are not limited to:

• Mission and Strategy: Works with the GCITC Executive Director and staff to ensure that the GCITC vision and mission are fulfilled in support of AU cybersecurity educational programs. This will be accomplished through marketing and communication planning and programs. Drives promotion of GCITC programs and facilities to ensure that the GCITC is well-positioned to fulfill its marketing strategy and goals. Implements promotional programs to drive awareness and support of GCITC programs, to support business development opportunities, and help the GCITC reach its overall mission.
• General Governance: Works with GCITC Leadership, in conjunction with Augusta University, Augusta Tech, and other executive stakeholders, to properly promote the GCITC to the cybersecurity community and industry at large. Ensures the success of the GCITC's positive brand and image, and recognition of the GCITC as the leader in cybersecurity training, education, innovation, and practice. Represents GCITC programs to the cybersecurity community and industry at large. Serves as the GCITC's principal liaison to AU's Department of Communications and Marketing. Aligns branding and appropriate marketing efforts in conjunction with AU's standards and guidelines. Develops and manages an annual marketing and communication budget. Develops relationships and opportunities with cybersecurity community contacts, including GCITC prospects and clients. Remains competent and current on latest cybersecurity advancements and market opportunities through self-directed professional reading, professional networking, and training.
• Promotion and Advocacy: Works with GCITC Leadership and staff to coordinate community outreach, connecting GCITC programs with the needs of the cybersecurity community and other key stakeholders. Responsible for planning and implementing marketing and promotional program/product development programs, both short and long-term, targeted toward existing and new markets and clients. Supports the GCITC Executive Director (GCITC's primary spokesperson to constituents, the media, and the public) and engages the GCITC Executive Director and other GCITC leadership for needed promotional activities. Builds, enhances, and manages, the GCITC's image and brand by being active and visible in the community, developing, and attending promotional programming, and by working closely with professional, civic, and private organizations. Identifies, coordinates, and delivers promotional events and activities to drive positive awareness of the GCITC programs, offerings, and partnership opportunities. Promotes GCITC leasing opportunities by developing leads and marketing strategies, and by representing the GCITC to potential leaseholders/partners. Identifies and manages channels for promoting GCITC programs, offerings, opportunities, successes, and accomplishments, to include digital and traditional media channels. Collaborates with the GCITC Executive Director and other GCITC directors to make decisions on GCITC brand definition and management (including visuals, logos, advertisements, etc.). Drives customer lead generation for GCITC programs, in collaboration with GCITC program leadership, to develop customer pipelines.
• Executive Oversight of Outreach and Engagement Operations: Oversees and develops resources to ensure appropriate operation of the Outreach and Engagement unit. Oversees marketing and communication initiatives pertaining to the Cyber Range, GCITC Training and Services, Research, Entrepreneurship programs, and GCITC facilities. Assists GCITC Leadership with hiring and retention of qualified, competent Outreach and Engagement staff. Oversees employment and administrative policies and procedures for the Outreach and Engagement team, and for day-to-day business operations. Prepares and presents budget and revenue statements, which accurately reflect the financial performance of Outreach and Engagement programs.
• OTHER DUTIES: Perform all other job-related duties assigned.

Required Qualifications

Bachelor's degree from an accredited college or university in Business, Marketing, or Communications and a minimum of 5 years of demonstrated successful experience leading marketing or business development efforts in marketing and communication-related fields management experience.

Preferred Qualifications

Preferred Educational Qualifications: Master's degree in business, marketing, communications, or a related field.

Preferred Experience: At least 8 years of demonstrated successful experience leading marketing or business development efforts. Work experience in marketing research. Work experience in both traditional media relations and social media. Work experience in event management.

Knowledge, Skills, & Abilities

KNOWLEDGE Brand management experience. Experienced in use of industry standard office productivity and promotional software packages. Familiarity and knowledge of information technology and cybersecurity industry.

SKILLS Strong organizational skill including planning, delegating, marketing strategy and program development and task facilitation. Strong oral and written communication skills.

ABILITIES Demonstrated ability to develop and oversee marketing and communication strategy, relationships with current clients, and growth of client base. Ability to serve as key point of contact between the GCITC and its clients. Ability to interface and engage with various staff, customers, and community stakeholders. Strong public speaking and presentation ability.

Shift/Salary/Benefits

Shift: Days/M-F (Work outside of normal business hours may be required). Pay Grade: B17. Salary: Minimum: $109,500/annual. Salary to be commensurate with qualifications of the selected candidate within the established range (generally minimum-midpoint) of the position. Recruitment Period: Until Filled. Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees. Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays. Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program.