"Director of Communications and Marketing"

The Director of Communications and Marketing (excluded from the bargaining unit) is responsible for strengthening the College’s brand, supporting enrollment, marketing, and fundraising efforts, engaging key stakeholders, and promoting the achievements of students, faculty, staff, and alumni. This role also ensures that the College’s mission and impact are effectively communicated to diverse audiences. Leading a team responsible for media relations, digital and print communications, website management, social media, and internal communications, the Director serves as the College’s primary liaison to local, national, and international media outlets. The department produces a range of written materials, including press releases, newsletters, statements, talking points, and other college publications, as well as audio and video content. Reporting to a member of the President’s Cabinet, the Director collaborates closely with the President and Executive Cabinet to document and share key information with the community. By staying informed on strategic priorities, issues, and policies, the Director ensures that the College’s social media presence and web content remain current and engaging. This role requires flexibility in scheduling, as there will be occasional coverage needed for evening and weekend events. Some travel may be necessary for conferences, media engagements, or college-related events.

Key Responsibilities include:

• Develop and execute a comprehensive marketing and communications strategy aligned with the College’s goals.
• Ensure a consistent brand identity and messaging across all internal and external communications.
• Oversee content creation and storytelling efforts to highlight student success, faculty achievements, and institutional impact.
• Lead the development of marketing campaigns to drive student recruitment, retention, and alumni engagement.
• Direct social media strategy, ensuring engagement across key platforms; in coordination with the Department of Information Technology, develops and provides content for the College’s website.
• Serve as the college’s primary media spokesperson, handling media inquiries and developing press releases; develop crisis communication plans and manage institutional responses to sensitive issues.
• Assist in the development of newsletters, speeches, reports, and other key institutional messaging.
• Ensure timely and effective communication with students, faculty, staff, alumni, donors, and community partners.
• Collaborate with various departments to align communication strategies.
• Oversee budget management and resource allocation for communications and marketing initiatives.
• Other duties as assigned.

QUALIFICATIONS

Bachelor's Degree and eight years' related experience required.

Preferred Qualifications include:

• Master’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 8 years of progressively responsible experience in marketing, communications, or public relations, preferably in higher education.
• Experience leading teams and managing complex projects.

Skills & Competencies:

• Strong leadership and strategic thinking abilities.
• Exceptional written, verbal, and visual communication skills.
• Expertise in digital marketing, social media strategy, and content management systems.
• Ability to manage multiple priorities in a fast-paced environment.
• Familiarity with branding principles, graphic design, and multimedia production.

CUNY TITLE OVERVIEW

Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.

• Designs and executes a comprehensive strategic plan for marketing, advertising and communications
• Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
• Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
• Manages and develops internal staff and external resources
• Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
• Performs related duties as assigned.

CUNY TITLE

Higher Education Officer

FLSA

Exempt

COMPENSATION AND BENEFITS

$127,303 - $137,185 Salary commensurate with education and experience. CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.