"Director of Enrollment Marketing and Communications"

Job Summary

In collaboration with the Associate Vice Chancellor and the Office of Enrollment Management leadership team, this strategic-level position develops and implements communications and marketing strategies for all OEM areas. The Director oversees internal and external communications and marketing activities across digital marketing, web development, social media, media relations, internal communications, and print publications.

Department-Specific Responsibilities

• Develop and implement strategic communications and marketing plans for all OEM areas in collaboration with senior and departmental leadership.
• Oversee all marketing channels and projects, including digital marketing, web, social media, media relations, internal communications, and print publications.
• Lead strategic marketing planning, Customer Relationship Management (CRM) (such as Slate) and marketing technology implementation, vendor management, and market research to support recruitment and enrollment goals.
• Direct major OEM marketing initiatives and innovation pilots. Manage advertising and sponsorships. Develop budgets, timelines, and performance metrics.
• Collaborate across university departments and external partners, carrying significant fiscal and policymaking responsibilities, while ensuring IU's visual identity and branding remain consistent across all units and fostering strategic relationships with University Communications and Marketing, campus communications teams, and other campus partners.
• Lead and manage a team of writers, designers, web managers, social media specialists, videographers, data coordinators, email producers, and project managers.
• Manage executive-level communications for the Vice Chancellor, including reports, speeches, press relations, and crisis communications. Support content development for publications and websites.
• Analyze operational reports and marketing dashboards, conduct market research, and optimize recruitment strategies based on industry trends.
• Contribute to long-term strategic planning, drive innovation and excellence in enrollment management, and manage escalated operational and human resource issues.

General Responsibilities

• Direct operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with objectives and goals and supervise processes such as the development of marketing timelines related to such initiatives.
• Independently develop, evaluate, and execute basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Respond to escalated and complex inquiries and requests from direct reports and stakeholders; act as a resource and explain policies, procedures, and programs.
• Assist in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
• Regularly research relevant subject matter to increase knowledge in area(s) of specialty; monitor industry trends and best practices, make process and operational and strategic recommendations to manager, and assist in implementing procedural changes.
• May provide guidance to lower-level Marketing Leaders.

Qualifications

EDUCATION
Required
Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE
Required
4 years in relevant field
1 year of management experience in relevant field

SKILLS
Required
Proficient in written and verbal communication skills
Maintains a high degree of professionalism
Demonstrated time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Demonstrates excellent judgment and decision-making skills
Effective conflict management skills
Builds and manages effective teams

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana
This position is eligible for a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)

Job Classification

• Career Level: Sr. Operational
• FLSA: Exempt
• Job Function: Marketing & Communications
• Job Family: Marketing