"Director of Program Marketing (Hybrid) - Olin Business"

Position Summary

The Director, Program Marketing is charged with developing and executing the integrated marketing communications (IMC) strategies, initiatives, and activities to drive applications for and enrollment in WashU Olin’s portfolio of degree programs including: BSBA, Full-Time MBA programs, Flex MBA, Executive MBA and SMPs. In this role, the director will work closely with leaders in the GPO and the CRM team to set objectives, create integrated strategies to achieve them, and establish a best-in-class approach to measurement. The person who assumes this role must be a strategist and a doer, someone who can provide high-level strategic direction, collaborate extensively within and across teams, and execute seamlessly

Job Description

Primary Duties & Responsibilities:

• In partnership with the GPO, oversee research and customer insights on prospective students, ensuring alignment and understanding of the target audiences across the organization.
• Develop marketing strategies for WashU Olin’s degree programs that deliver on goals for applications and enrollments. This includes leading annual strategy plan development and ongoing data-based refinement to maximize impact.
• Establish metrics framework, including dashboards for ongoing tracking and reporting, that directly align with WashU Olin’s strategic priorities
• Managing the Program Marketing budget to optimize return on investment across various marketing channels.
• Direct marketing tactics and content strategy for prospective students across earned, owned, paid and social channels including business school media, website, email, paid search, display advertising, retargeting and social media.
• Collaborate closely with the GPO and Recruitment teams to develop a highly integrated approach to marketing and recruitment of prospective Olin students, creating holistic plans and metrics and demonstrating a spirit of shared accountability.
• Partner closely with CRM team to activate total funnel approach to marketing strategy and deliver business goals.
• Manage and oversee all day-to-day integrated marketing communications activities for the Program Marketing team to drive measurable impact.
• Collaborate closely with the Reputation Management team to leverage thought leadership and enterprise strategies and assets to drive program marketing and recruitment goals.
• Manage relationships with relevant agencies, contractors and/or platforms directly (i.e. LinkedIn).
• Recruit, select, develop, and coach, reward and retain, and optimize talent.
• Provide guidance and direction to staff with emphasis on establishing and maintaining a high-performing work environment and results-driven culture.
• Foster effective methods of communication, empowerment, and collaboration within and across teams.
• Drive development of the team to stay abreast of changing technologies and channels in the higher education and overall marketing communications industry.

Working Conditions:

Job Location/Working Conditions
* Normal office environment.
* Ability to travel to various on- and off-campus locations.

Physical Effort
* Typically sitting at a desk or table.
* Repetitive wrist, hand or finger movement.

Equipment
* Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:
Bachelor’s degree or combination of education and/or experience may substitute for minimum education.

Certifications:
No specific certification is required for this position.

Work Experience:
Relevant Experience (7 Years)

Skills:
Not Applicable

Driver's License:
A driver's license is not required for this position.

Preferred Qualifications

Education:
Master's degree

Certifications:
No additional certification unless stated elsewhere in the job posting.

Work Experience:
Higher Education (5 Years)

Skills:
Confidentiality, Creative Approaches, Critical Thinking, Decision Making, Editing Text, Evaluate Staff Performance, Inspirational Leadership, Interpersonal Communication, Leadership, Management of Employees, Multimedia Productions, Oral Communications, Project Administration, Relationship Building, Sound Judgment, Staff Hiring, Strategic Thinking, Writing, Written Communication

Grade

G15

Salary Range

$84,200.00 - $148,500.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.