"Director of Web Strategy Marketing"

Director of Web Strategy Marketing

Company: Indiana State University

Job Location: Terre Haute, 47809-9989

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Required Relevant Education & Experience:

• Bachelor's degree.
• 3-5 years of professional experience in web management, digital marketing, UX/content strategy, or a related digital role.
• Experience working within an enterprise CMS (e.g., Cascade, Omni CMS, WordPress, Drupal) to update content and manage site structure.
• Experience with Drupal 9 preferred.
• Basic understanding of web accessibility standards (WCAG) and experience supporting accessibility reviews or coordinating remediation with vendors or IT partners.
• Experience supporting or coordinating web redesigns, brand updates, or large-scale website content projects.
• Strong project management skills with the ability to set priorities, manage timelines, and coordinate multiple stakeholders.
• Demonstrated ability to work collaboratively with cross-functional teams, including marketing, enrollment, IT, and academic departments.
• Experience supervising or providing direction to team members, student workers, or interns.
• Strong written and verbal communication skills with the ability to translate technical concepts for non-technical audiences.

Position Details:

Indiana State University seeks an innovative and dynamic leader to serve as its next director of web strategy marketing in University Communications. The successful candidate will be responsible for driving web strategy, online accessibility compliance, web architecture and user experience. The director will also supervise a dedicated web team and work with a consultant and web and marketing partners.

Required Qualifications:

Qualified candidates must have a minimum of a bachelor's degree in marketing, communications, web design, digital media, information technology, or a related field and 3-5 years of professional experience in web management, digital marketing, UX/content strategy, or a related digital role.

Required Field of Study:

Marketing, Communications, Web Design, Digital Media, Information Technology, or a related field

Job Summary:

Reporting to the Executive Director of University Marketing, the Director of Web Marketing Strategy leads the University's digital strategy and execution. This role is responsible for driving the University's web accessibility work to ensure full compliance with the U.S. Department of Justice's Title II ADA Web Accessibility Rule, working with external vendors and the University's web consultant. The director will design and implement a modern web architecture and user experience strategy, and oversee the refresh/reskin of all web properties to align with the University's updated brand. The position partners with Enrollment Management and key campus stakeholders to meet the needs of prospective and current students, families, faculty and staff, alumni, donors, community members, and government partners. The director manages the relationship with the external consultant and, in collaboration with internal team members, ensures a coordinated production calendar, clear priorities, and the delivery of high-quality web content and experiences. This position supervises two full-time staff members and is accountable for team performance, timelines, and strategic alignment.

Application Process:

The review of applications will begin on February 5, 2026, and will continue until the position is filled. For a full description and to apply, please visit: https://jobs.indstate.edu/postings/54893.