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Director, Public Affairs

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University of Nebraska - Lincoln

University of Nebraska - Lincoln

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Director, Public Affairs

Description of Work:

Gathers, writes, edits and distributes news that positions the University of Nebraska – Lincoln as a national leader and invaluable resource to Nebraska students, taxpayers and economic drivers. Develops relationships with local and national media to actively pursue external coverage of news stories that enhance and elevate UNL's reputation. Develops strategy around responding to media inquiries about UNL. Finds fresh and captivating angles for UNL news and research stories. Works closely and regularly with other members of the University Communications team as well as communicators, faculty and staff in UNL's various colleges and units to develop news ideas, build and execute communications plans and distribute multi-platform content that will attract national, state and local interest. Communicates national media successes with key external and internal audiences.

Minimum Required Qualifications:

  • Bachelor's degree in Journalism, English, communication or related degree plus five years professional experience in a news organization or public relations firm; additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
  • Ability to write accurately and compellingly and to find angles on news stories that are interesting to an array of audiences.
  • Must be able to effectively communicate complex topics, particularly scientific research, to general audiences.
  • Strong interviewing skills are essential.
  • Must display initiative and demonstrate the ability to communicate with many different types of audiences.
  • Must exhibit the ability to lead and manage projects and/or contribute as a team member to successful projects.
  • Proven ability to work effectively across various communication platforms, including print, online, mobile and social media.
  • Knowledge of Associated Press writing style necessary.

Preferred Qualifications:

  • Bachelor of journalism, bachelor of arts in English, public relations, communication or other related degree
  • Experience in public relations, communication strategy and pitching media stories is preferred.
  • Experience in writing accurately and compellingly about scientific research
  • Experience in communication planning, public relations and pitching stories to media;
  • Knowledge of or experience with higher education structures and strategies,
  • online content management systems and internet publishing are preferred.
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