Marketing Coordinator

The University at Albany's Office of Communications and Marketing (OCM) is seeking a Marketing Coordinator to be part of the marketing team. This position will report to the Associate Director of Marketing to assist with the management of UAlbany's various marketing and advertising campaigns and related operations. The Marketing Coordinator should have knowledge of and experience in marketing campaign development and coordination, project management, and the desire to expand that knowledge into the building of advertising campaigns on behalf of a major institution, as well as growing their knowledge of marketing, marketing campaigns, and analytics

Primary Responsibilities:

• Assist with the development and project management of OCM's advertising and marketing campaigns, production of creative deliverables to meet the needs of the campaigns and the trafficking of those deliverables to outside agencies as well as target audiences
• Coordinate activities involved in active marketing projects, helping to keep the marketing team and its campus partners focused and up to date on project timelines
• Maintain centralized tracking of advertising activity and marketing proposals, monitoring status, timelines, and approvals to support efficient execution and reporting.
• Assist with campaign research and execution for minor and small marketing initiatives, coordinating messaging and placement across free, paid, and social platforms.
• Manage trafficking and coordination of the licensing platform and logo files, working in partnership with the Art Director to ensure timely, accurate use of approved assets.
• Assist with promotional and public-facing events Assist with continuously improving the office's marketing operations by capturing and analyzing the appropriate metrics, insights and best practices
• Serve as social media backup in the event of social media team member absences
• Other reasonable duties as assigned

Functional and Supervisory Relationships:

• Reports to Associate Director of Marketing
• Supervises the following positions: none

Job Requirements:

• Working knowledge of traditional and digital marketing and understanding of major marketing channels (online, print, out-of-home, television, streaming, etc.)
• Excellent writing, project management presentation and communication skills
• Detail oriented with excellent multitasking and organizational ability
• Applicants must address in their application their ability to work with a culturally diverse population
• Must have the ability to reliably travel to and from assigned site visit locations
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role

Minimum Qualifications:

• Bachelor's degree from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• Experience in a marketing/communications role or similar role in business or nonprofit organizations. This experience may include an internship or experiential learning background in communications or marketing.

Preferred Qualifications:

• Experience managing social media accounts and developing social media content for a large organization
• Full time experience in a similar marketing/communications function in business
• Experience in Adobe Creative Suite
• Experience with project management software

Working Environment:

Typical office environment

Additional Information:

Professional Rank and Salary Range: Community Relations Assistant, SL1, $51,261 - $55,000