International Recruitment and Marketing Strategist

Job Details

Salary and Benefits

Salary Range: $6,320.00 per month to $9,014.00 per month. PLEASE NOTE: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $6,320.00 per month to $7,667.00 per month.

Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 14 paid holidays, one personal holiday and tuition fee waiver.

For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package.

Classification

Student Service Professional IV

About Cal State East Bay

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

About the Position

Please Note: Review of applications will begin on April 27, 2026.

The International Recruitment and Marketing Strategist is responsible for planning, implementing, and evaluating international recruitment initiatives that support inbound student enrollment across all programs within International Programs. The position develops and executes recruitment strategies; builds and maintains relationships with educational institutions, partners, and relevant agencies; represents the university in outreach activities; and identifies new market and program opportunities aligned with institutional priorities. The role also oversees prospective student communications and conversion efforts, ensures the accuracy and timeliness of marketing materials, and collaborates across campus to support enrollment goals. This position requires strong project management, cross-cultural communication, analytical skills, and the ability to work independently in a dynamic global environment.

Responsibilities

Recruitment implementation & Enrollment Growth

• Execute international recruitment strategies across programs within International Programs.
• Manage outreach initiatives (in-person and virtual) for students, parents, and partners, including the development of presentations and recruitment materials.
• Represent the university at recruitment fairs, events, conferences, or coordinate participation by appropriate staff as needed.
• Guide prospective students through the enrollment funnel to support conversion and inbound enrollment growth.

Market Development, Strategy & Data Analysis

• Develop and refine recruitment plans based on market trends and institutional priorities.
• Analyze enrollment and conversion data to assess effectiveness of recruitment initiatives.
• Recommend strategic adjustments to improve outcomes.
• Utilize available technology and software to track recruitment activity, analyze enrollment trends, manage prospective student communications, and inform data-driven decision-making.

Marketing Strategy & Materials Oversight

• Research, review, and lead messaging, web strategy, and recruitment materials.
• Ensure accuracy, competitiveness, and alignment with recruitment goals.
• Support communication and conversion campaigns.
• Oversee dissemination of materials.

Partnership & Relationship Management

• Build and maintain relationships with international institutions, agencies, sponsors, and representatives, including but not limited to high schools, community colleges, foreign universities, agencies, and service providers.
• Identify and cultivate opportunities for program growth and collaboration.

Collaboration with International Programs Staff and Faculty

• Work closely with International Programs staff to coordinate recruitment, enrollment, and marketing initiatives.
• Partner with faculty and campus stakeholders to identify program opportunities, review and strengthen existing offerings, and support international student success.
• Engage with campus partners to remain current on university programs, services, and marketing initiatives to ensure accurate and effective representation in recruitment efforts.

Minimum Qualifications

Experience

• Possession of these knowledge and abilities is typically demonstrated through the equivalent to four years of progressively responsible professional student services work experience which includes experience in advising students individually and in groups, and in analysis and resolution of complex student services problems. A master’s degree in counseling, Clinical Psychology, Social Work, Education or a job-related field may be substituted for one year of professional experience. A doctorate degree and the appropriate internship or clinical training in counseling, guidance or a job-related field may be substituted for two years of the required professional experience for positions with a major responsibility for professional, personal or career counseling.

Education

• Equivalent to graduation from a four-year college or university in a related field plus upper division or graduate course work in counseling techniques, interviewing and conflict resolution where such are job related.

Preferred Skills and Knowledge

• Master’s degree preferred.
• Minimum of four years of experience in international education, international recruitment, enrollment management, or a related field.
• Demonstrated experience developing and implementing international recruitment strategies that support enrollment growth.
• Knowledge of international student admissions processes, enrollment cycles, and student visa requirements.
• Experience representing an institution at recruitment events, conferences, and partner meetings, both domestically and internationally.
• Ability to analyze enrollment and market data to inform strategy and evaluate recruitment effectiveness.
• Experience collaborating with marketing teams on messaging, digital outreach, and recruitment materials.
• Excellent written and verbal communication skills and demonstrated cross-cultural competence.
• Ability to build and sustain productive relationships with institutional partners, agencies, faculty, and campus stakeholders.
• Proficiency with CRM systems, data management tools, and standard office technology to support recruitment tracking and communication.
• Ability to work independently, exercise sound judgment, and maintain confidentiality.
• Valid driver’s license and ability to travel domestically and internationally.
• Availability to work evenings and weekends as needed.