"Knowledge Transfer Associate - Martech Research Lead"

The University of Stirling’s Marketing and Retail Division at the University of Stirling Business School is seeking an ambitious and talented KTP Associate to join a 24-month Knowledge Transfer Partnership (KTP) with Clevertouch Consulting, one of the UK’s leading marketing technology (MarTech) consultancies.

This exciting role offers the chance to embed cutting-edge academic thinking into commercial practice, supporting the development of an innovative Digital Performance Intelligence (DPI) model. This model will transform how marketers understand and optimise digital marketing activities across customer lifecycles and business functions.

Additional Information

The successful candidate will be based primarily at Clevertouch Consulting’s office in Alresford, Hampshire, working closely with the Strategy and Innovation teams. Regular virtual and in-person meetings will also be held with academic supervisors from the University of Stirling, ensuring strong collaborative support throughout the project.

This role provides a unique opportunity for career development. The post-holder will receive personalised support through KTP mentoring and coaching and have access to a wide range of training and development modules to enhance your skills. These include:

• Training budget with 10% of your working time dedicated to personal development
• A unique and challenging career opportunity, working with both industry and academia
• The successful applicant will develop a wide range of industrial and research skills for their future career, utilising the skills and knowledge of company supervisors, as well as benefitting from continuous academic support
• The opportunity to manage and lead on a project early on in your career
• Specific KTP residential training.

With agreement from the KTP team, there may be an opportunity for the Associate to undertake further qualifications at no or reduced cost under their employment by University of Stirling.

Description of Duties

As KTP Associate, you will lead the research, development, and implementation of a novel Digital Performance Intelligence (DPI) model that redefines how digital marketing performance is measured and interpreted. This will involve combining insights from marketing, behavioural science, and data analytics to develop a holistic framework for understanding the impact of marketing across the customer journey.

You will gather and analyse real-world data from Clevertouch clients, design and test a performance dashboard solution, and work closely with internal teams to embed the model into day-to-day operations and client-facing tools. Your work will involve both qualitative and quantitative research, model development, dashboard visualisation, and the creation of training materials to support adoption across the organisation.

The role also includes academic engagement with supervisors from the University of Stirling, contributing to knowledge exchange, publications, and potential conference presentations. This is a unique opportunity to lead a high-impact innovation project that blends academic rigour with commercial relevance, transforming how digital marketing value is measured and communicated.

Essential Criteria

• A Master’s degree (PhD preferred) in marketing, behavioural science, data science, psychology, or a related discipline
• Experience designing and executing empirical research (qualitative and/or quantitative)
• Awareness (working knowledge preferred) of digital marketing principles and associated technologies/platforms (e.g., Salesforce, Marketo, HubSpot)
• Analytical skills and familiarity with tools for data analysis and visualisation (e.g., Tableau, Power BI, R, Python)

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | University of Stirling.