Management Analyst, Marketing & Content Strategy

Job Details

Position Title: Management Analyst, Marketing & Content Strategy

How many positions are you recruiting for?: 1

Campus: Mission College

Definition: The Department of Marketing and Public Relations is seeking a talented individual to fill the position of Management Analyst, Marketing & Content Strategy.

Mission College, located in Santa Clara, the heart of the Silicon Valley, is a proud Hispanic Serving Institution (HSI) and Asian American Native American Pacific Islander Serving Institution (AANAPISI). As a designated Caring Campus, we prioritize connection, compassion, and belonging in all that we do.

We are deeply committed to diversity, equity, inclusion, and anti-racism, not just as values, but as everyday practices. Our greatest strength is our people. At Mission, employees are encouraged to bring their full, authentic selves to work. We lead with heart, honor lived experience, and center students in every decision.

With innovative programs, a student-focused culture, and award-winning faculty and staff, Mission College has earned recognition for advancing equitable student outcomes, supporting basic needs, and driving workforce development. This is more than a place to work – it’s a place to belong, grow, and make a real impact.

Under the general direction of the Director of Marketing and Public Relations, the Management Analyst for Marketing and Content Strategy is responsible for coordinating and executing data-informed marketing initiatives that drive student engagement, enrollment, and brand awareness. This role combines strategic content development, AI-driven marketing support, and administrative coordination. The incumbent will write and manage content for newsletters, websites, and campaigns; support enrollment marketing efforts including weekly newsletters and email communication; and oversee the department’s work order/project intake system to ensure timely delivery and performance tracking across platforms. Coordinate with the Social & Multimedia team to extend campaign messaging across digital and social platforms.

Examples of duties include:

• Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion.
• Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance.
• Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand-consistent
• Generate weekly reports on active projects, completion rates, and team performance for leadership review.
• Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and Requests for Proposals (RFPs).
• Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid.
• Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first-generation students, adult learners, and stop-outs.
• Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes.
• Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms.

Cross-Department Collaboration

• Liaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling.
• Support the production of board reports, public communications, and executive talking points as needed.
• Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns.
• Assist with press and media coordination for events, student stories, and college-wide announcements.

Innovation, Research, and Compliance

• Stay current on trends in generative AI, student recruitment marketing, and higher education communications.
• Ensure all content meets accessibility standards and follows district, FERPA, and branding guidelines.
• Contribute to the development of style guides, voice and tone standards, and AI usage protocols for internal content creators.

Applicants who possess the knowledge, skills and life experiences to address the cultural and educational needs of a diverse student population are encouraged to apply.

Assignment: 100% of full time, 37.5 hours per week, 12 months per year, with anticipated start date of September 2026. Schedule may change to include some evening or weekend hours, as needed. This position is a member of the West Valley-Mission Classified Employees Association (WVMCEA), Office, Technical & Business Services Employee Unit.

Work Location: Mission College, Santa Clara, CA

Salary and Benefits:

Anticipated Hiring Range: $9,387.67–$10,262.58 monthly (WVMCEA Salary Schedule, Range 70, Steps A-C).

Benefits include: Employer-contributed medical, dental and vision for employee, spouse, and/or dependents. Employer-paid long term disability for employee. Employer-provided life insurance. 14 paid holidays, plus 1 floating holiday annually; paid non-workdays between Christmas and New Year. 12 days vacation leave accrued annually; rate increases step-wise up to maximum 22 days vacation leave accrued annually. 12 days sick leave accrued annually. Personal necessity leave and personal business leave. Educational growth incentive program from $45 to $225 monthly. $1000 longevity award annually after 10 years of service and $1,500 longevity award annually after 15 years of service. CalPERS retirement. Position is union affiliated.

Minimum Qualifications: Any combination of experience and education that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be: 1. Experience: Two years of responsible technical or professional administrative experience in a college or university environment. 2. Education: Equivalent to possession of a Bachelor’s degree from an accredited college or university with major course work in business administration, public administration, social science, computer science, or a related field AND Understanding of, and sensitivity to the diverse academic, socio-economic, ethnic, religious and cultural backgrounds, disability, and sexual orientation of community college students, faculty and staff.