"Market Strategy and Research Analyst"

Market Strategy and Research Analyst

Required: Master's in Marketing Analytics or MBA with Concentration in Marketing Analytics, or similar degree and 36 months experience in data analytics. Special Requirements: Must have demonstrated proficient knowledge of the following marketing analytical methods and technologies: A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms. Employer will accept special requirements gained through employment experience and/or academic coursework.

Duties:

• The Market Strategy and Research Analyst will conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other related aspects of higher education.
• The incumbent researches similar universities and programs to inform the discussion on which features and benefits should be included in the department's programs during the development phase:
• Designs and implements research by analyzing and reports on cross-channel marketing campaign performance, tracks and reports on landing page conversion results, Tseng College website usability, design and content metrics, A/B and multivariate testing, SEO link building, CRMs, data mining software, as well as classification and prediction algorithms;
• Provides statistics on workforce and occupational outcomes in order to evaluate occupational demands for current and future programs
• Gathers data on prospective student demographics, psychographics, preferences and needs;
• Establishes a systematic process to contact current students and alumni in order to determine success during student lifecycle, from pre-start through graduation;
• Produces quantitative and qualitative reports;
• Primary point of contact for external research partners and oversees all external and internal marketing research efforts;
• Works with the Director and Associate Director of Marketing and Communications to uncover and develop opportunities for development and promotion of the college's program and initiatives;
• Utilizes information from industry/higher education studies and vendor research libraries to pull information for research to assists internal stakeholders;
• Conducts data analysis to inform strategic and tactical decision-making in the marketing and recruitment space;
• Serves as the subject matter expert in marketing and communications research methodologies and reporting techniques and their input will provide information critical to determining program design, delivery and promotion;
• Performs site audits on Google, AdWords, Grad schools and other advertising platforms;
• Assists in reviewing printed and digital marketing materials, including marketing materials, including marketing automation communication;
• Makes tactical recommendations in support of marketing recruitment and strategic planning activities for the college;
• Provides general administrative support for the Marketing and Communications Department

Salary: $93,876 per year pursuant to the CBA currently in force.

Contact: California State University, Northridge 18111 Nordhoff Street, Office of Human Resources, University Hall 165, Northridge, CA 91330. Interested parties contact Luis Chavez, Associate Director, Talent Acquisition/Compensation, at applications@csun.edu.

To apply, visit https://careers.pageuppeople.com/873/nr/en-us/job/554273/market-strategy-and-research-analyst