"Marketing Cloud Administrator"

Essential Duties and Responsibilities:

• Configure, develop, and maintain Marketing Cloud applications to support institutional communication strategies.
• Design and implement solutions within Salesforce CRM, including custom objects, fields, workflows, validation rules, and automation.
• Provide training, documentation, and ongoing support to end‑users across the university.
• Develop a community of best practices and a user group for Marketing Cloud.
• Collaborate with cross‑functional teams to gather requirements and translate business needs into technical solutions.
• Integrate Salesforce with third‑party applications and campus systems to ensure seamless data flow.
• Build and maintain reports and dashboards that provide actionable insights for academic and administrative stakeholders.
• Troubleshoot and resolve issues related to Salesforce CRM and Marketing Cloud functionality.
• Stay current on Salesforce releases and new features; recommend best practices for adoption in higher education.

Minimum Experience / Education:

• Bachelor's degree and
• 2+ years of experience with Salesforce (specifically the Marketing Cloud platform).

Preferred Education Skills and Experience:

• 5+ years as a Marketing Cloud Administrator
• Experience with Marketing Cloud tools, including Email Studio, Journey Builder, and Automation Studio
• Mobile Studio and SOQL
• Experience with Marketing Cloud in a higher education environment