"Marketing & Communications Manager"

Reporting to the Director of Community Engagement the Marketing & Communications Manager champions UMCI's mission by developing and delivering innovative strategies that inspire and connect Detroit communities, partners, donors, and stakeholders to UMCI's groundbreaking programs and events. You will lead the Center's marketing vision, ensuring UMCI's message is consistent, culturally relevant, community-centered, and rooted in measurable results. You will drive multifaceted campaigns, manage digital and print engagement, mentor staff, and activate story-driven content that elevates UMCI's impact across Detroit's diverse landscape.

Link to full job description.

• Integrated Marketing Campaigns & Project Leadership
  • Develop, implement, and oversee integrated plans and content calendars that advance UMCI's brand, connect with Detroit communities, and achieve strategic goals.
  • Lead campaign and event marketing initiatives, coordinate timelines and deliverables, and analyze results to guide improvements.
  • Supervise and mentor the Marketing & Communications Coordinator, student interns, and vendors.
• Brand, Content & Storytelling
  • Create and manage multi-channel content-written, visual, and digital-that shares learner success, community impact, and university programs.
  • Ensure consistent branding and messaging across UMCI platforms, events, print materials, and media.
  • Collaborate with Community Engagement to align stories and communications with community priorities and feedback.
• Media Relations & Public Affairs
  • Cultivate relationships with local media, draft press releases, and coordinate interviews and executive communications.
  • Support public affairs initiatives and serve as a UMCI spokesperson when needed.
• Digital & Print Channel Management
  • Oversee UMCI's website, email newsletters, social media presence, and print materials.
  • Grow audiences and engagement using digital marketing tools and analytics to measure campaign effectiveness.
• Donor, Partner & Community Communications
  • Partner with Strategic Partnerships to develop donor, sponsorship, and stewardship materials.
  • Lead UMCI's marketing presence at events (community, academic, and industry), ensuring communications reflect the diversity and needs of Detroit's communities.

• Bachelor's degree in marketing, communications, public relations, journalism, or related field
• 5+ years of progressive experience in marketing and communications
• Experience managing projects and delivering marketing campaigns on time, within scope, and at high quality.
• Experience developing and executing integrated marketing strategies across digital and traditional channels. (Facebook, Instagram, X/Twitter, LinkedIn), email marketing, and website CMS.
• Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights) and the ability to interpret data to inform decision-making.

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. A cover letter is required to be considered for this position. In the cover letter, please let us know how this position will align with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

For questions about this role or accommodation requests, contact talent.acquisition@umich.edu