"Marketing Lead (Research)"

Job Description:

Marketing Lead (Research)

• Employment Type: Full Time (35 hours per week)
• Duration: Continuing
• Remuneration: Level 8 $127,351 - $143,489 (depending on experience) + 17% super + leave loading
• Location: UNSW Kensington Campus, NSW (hybrid)

About UNSW:

UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 20 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged and do meaningful work, you’re in the right place.

Why Your Role Matters:

As part of UNSW’s Marketing & Digital Experience (MDX) portfolio, your role is central to strengthening the university’s global reputation for research excellence and societal impact. The Marketing Lead (Research) drives brand, and marketing initiatives designed to connect with Academic Researchers worldwide-amplifying UNSW’s distinctiveness, elevating our Societal Impact Framework, and supporting the ambitions of the Progress for All strategic plan.

Sitting within the Marketing & Content pillar, you will lead full-funnel brand and reputation programs that position UNSW as a global leader. Your work ensures UNSW’s research strengths are communicated with clarity and creative excellence across owned, paid and earned channels. By stewarding insights, data, content, and campaign performance, you will strengthen personalised engagement with researcher audiences, particularly in the USA and China, helping UNSW remain competitive within the global research landscape.

Key Responsibilities:

• Lead global go-to-market and reputation-building programs targeting Academic Researchers.
• Develop and deliver integrated campaigns that showcase UNSW’s research excellence and amplify the Societal Impact Framework.
• Build strong relationships across UNSW and with external partners to ensure alignment and support for marketing initiatives.
• Manage creative, media, social and content collaborators to deliver high-quality, on-budget campaigns.
• Own and optimise all researcher-facing content and communications.
• Use data, insights and performance reporting to guide decision-making and improve campaign outcomes.
• Present results clearly to stakeholders to support prioritisation and budget allocation.
• Partner with Digital Marketing to enhance experiences using UNSW’s Adobe marketing stack.
• Stay up to date with marketing trends and embed continuous improvement in all programs.
• Manage budgets, timelines and documentation to ensure efficient, high-quality delivery.

About You:

• You have relevant tertiary qualifications and significant experience in marketing, ideally within education, research, or other experience or knowledge-based sectors.
• You bring experience marketing to or working with Academic Researchers, and ideally have exposure to global markets, particularly the USA and China.
• You have deep expertise in running paid and organic campaigns, managing creative production and reporting on performance outcomes.
• Your digital marketing capability is strong, including marketing automation, SEO, and lifecycle marketing, and you have experience with Adobe or comparable enterprise marketing platforms.
• You excel at navigating matrixed organisations and may have experience working in Agile environments.
• You are an exceptional communicator - able to translate data, insights and marketing results into compelling narratives for diverse stakeholders.
• Highly organised, detail-oriented and comfortable managing multiple projects, you thrive in fast-paced environments and deliver to tight deadlines.

For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW

Benefits and Culture:

People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.

Our benefits include:

• Flexible working options.
• Career development opportunities.
• 17% Superannuation contributions and additional leave loading payments.
• Additional 3 days of leave over Christmas period.
• Discounts and entitlements (retail, education, fitness).

For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits

How to Apply:

Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the job description) by 11:55pm, 11th January 2026
*Please note: Sponsorship is not available for this role, valid Australian working rights are required on application.*

Contact: Amy Denney a.denney@unsw.edu.au - Talent Acquisition Team
*Please apply directly through the website, applications sent to the contact above will not be accepted.*

*UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff.*

*The University reserves the right not to proceed with any appointment.*