"Marketing Manager (Communications Consultant 4)"

Marketing Manager (Communications Consultant 4)

Company: Seattle Colleges

Job Location: Seattle

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Opportunity Description

South Seattle College is looking to hire a Marketing Manager (Communications Consultant 4) in the Communications Office.

Salary Range for this position is $66,420 to $89,232 annually (DOE).

Opportunity is open until filled, first review of materials will begin Dec 3, 2025.

Position Summary

Under the supervision of the Director of Communications and Marketing, the Marketing Manager (Communications Consultant 4) will be responsible for coordinating comprehensive marketing and branding campaigns that will drive student enrollment, support retention of current students, and increase public awareness of the college. She/he will promote South Seattle College both externally and internally through publications, advertisings, social media and other marketing and communications efforts.

The Marketing Manager (Communications Consultant 4) is a full-time, classified position in the Communications and Public Information Office at South Seattle College. The primary job location is the South Seattle College main campus in the West Seattle neighborhood of Seattle. Some travel within the college's service district will be required, along with occasional evening and weekend hours as needed.

• This position is full-time, working 40 hours per week, Monday through Friday, primarily 8am-4:30pm.
• This position works a hybrid schedule of both remote and on-site work.
• This position is governed by a collective bargaining agreement with representation by WFSE.

About Us

We are a district of three distinct colleges: North Seattle College, Seattle Central College, and South Seattle College, and five specialty training centers. Which makes us the largest and most diverse community college district in the state of Washington, we are leaders in change and innovation.

Seattle Colleges is committed to recruiting dedicated faculty and employees who together create a welcoming academic climate that reflects the diverse backgrounds of our community, including ethnicity, national origin, religion, race, gender, gender identity, age, status as a veteran or disabled veteran, disability, political status, and sexual orientation.

As a Seattle Colleges employee, you will gain access to a great benefits package including:

• Competitive Pay Rates
• Promotional Opportunities
• Great Medical, Dental, and Retirement plans
• Paid Sick and Vacation Leave
• Transportation benefits
• Tuition Waivers
• PEBB Wellness Plan
• Washington State Employee Assistance Programs (EAP)

Seattle Colleges staff and faculty also enjoy professional development opportunities and enrichment experiences in areas of their choice, including committee, workgroup, and affinity group opportunities.

Application Procedures

1. Attached current Resume
2. Attached cover letter addressing how your background intersects with the job
3. Attach or share a link to an example of a prior marketing project you were part of and are proud of. This could be a digital marketing campaign, a social media campaign, a video, an article, etc. You choose!
4. Attach a short statement about your involvement in the marketing project you shared and why you are proud of the work

Required application materials must be completed and submitted online

Notice to Applicants: Please note that Seattle Colleges has moved to holding interviews virtually using video conference options such as Zoom or Teams. As such, if you are selected for an interview, please be prepared to hold your interview virtually.

Applicants must be currently authorized to work in the United States on a regular basis. The employer will not sponsor applicants for work visas.

Seattle Colleges is unable to extend post-completion optional practical training (OPT) to F-1 students who receive STEM degrees.

What you will be working on:

Marketing

• Develop and implement comprehensive marketing and branding initiatives for the college, and work with colleagues in the service district for districtwide initiatives.
• Conduct marketing research and assess marketing outcomes to improve strategy over time.
• Assist and lead in the creation and implementation of marketing an communications plans for student recruitment, retention, and persistence in collaboration with college programs and in partnership with Seattle Colleges District colleagues.
• Coordinate the purchase and placement of advertising in digital, print, broadcast and OOH outlets. Negotiate and maintain all advertising/media contracts and relationships with outside vendors.
• Ensure articulation of the college's desired image and position, and consistent communication of the brand, to the college's internal and external constituencies.
• Support, assist in and/or lead the production of marketing materials, including email campaigns, brochures, fliers, advertising copy, email content, video, and radio scripts, etc.
• Assist departments and campus groups to promote their events and initiatives and guide them on how to independently promote their events and initiatives.
• Work directly with college departments and programs to create and implement marketing and communications plans for student recruitment, retention, and persistence.
• Work with the Director of Communications to develop and administer the college's marketing budget for maximum effectiveness.

Social Media Management

• Generate, edit, publish, and share social media content to increase brand awareness, build community, and increase engagement in partnership with marketing and communications colleagues.
• Make recommendations for adopting emerging platforms, tools, and social media capabilities.
• Monitor performance across social media channels, tracking impact and engagement, synthesizing new insights, and proactively adjusting tactics and strategies as needed.
• Plan strategic, creative approaches and produce fresh, regular content to reach new and existing audiences.
• Maintain a content calendar aligned with communications and marketing strategies.
• Make connections with students for content creation.

Website Management

• Develop and revise web content for brand alignment, clear and concise messaging, and usability with student success in navigating higher education as a guiding light.
• Execute content updates using a content management system (CMS). We currently use Drupal.
• Analyze content, performance, user behavior, and traffic patterns provided by web analytics tools to inform continual improvement.
• Work collaboratively to improve website accessibility.
• Regularly review website for content accuracy and opportunities for new content and/or features.
• Assist programs and departments in updating their sections of the website.
• Generate ideas and develop copy for various publications, including news blogs and employee newsletters.

Miscellaneous

• Occasionally write feature articles highlighting success stories at the college and assist the Director of Communications with media relations efforts.
• Serve as a backup contact for the Director of Communications.
• Carefully edit own copy to ensure writing is succinct and appropriate for the target audience.
• Assist with various administrative and creative duties of the Communications and Public Information Office as assigned.

This description is not intended to cover every aspect of this job, we are a team that works together to meet the needs of those we serve, and every member of the team is expected to contribute, even beyond the specific responsibilities listed in this posting.

What you bring as a candidate:

• Bachelor's degree in communications, marketing, journalism, public relations or related field from an accredited college or university, or equivalent education/experience.
• Two-plus years of full-time work experience in a related position and/or field, such as marketing, media relations, communications and/or public relations is preferred. Candidates with at least two years of marketing training through education will also be considered.
• Demonstrated ability to think creatively and devise unique marketing strategies to obtain proven, measurable results.
• Knowledge of advertising production and placement; experience negotiating media buys.
• Experience coordinating marketing efforts for an organization or company, preferably at an institution of higher education.
• Ability to gather and analyze data to track and assess marketing efforts.
• Experience utilizing social media to creatively reach target audiences.
• Understanding of branding principles and experience enforcing brand standards.
• Experience with customer relationship management (CRM) software.
• Experience with website content management systems (CMS).
• Ability to communicate effectively in a culturally competent manner to a variety of audiences, especially with diverse people and groups.
• Possess strong interpersonal communication and collaboration skills.
• Experience working with persons from diverse backgrounds, including racial, ethnic, religious, gender, sexual orientation and socioeconomic, as well as those with physical and learning disabilities.
• Ability to communicate effectively, with excellent writing skills, to a variety of audiences.
• Willing to occasionally work evenings and weekends as assigned.
• Willing to occasionally serve is the backup public information officer for the college.
• Experience with Microsoft Office (including Word, Excel, PowerPoint, and Outlook)

Preferred Qualifications (desired, but not required)

• Experience in higher education.
• Knowledge of the greater Seattle/King County area media and advertising market.
• Proficient with Adobe Creative Suite and Canva.
• Photography and videography skills.
• Knowledge of advertising production and placement; experience negotiating media buys.
• Understanding of branding principles and experience enforcing brand standards.

Physical Demands and Disability Accommodation

Persons with disabilities have the right to reasonable accommodation in all aspects of employment with Seattle Colleges. This includes, but is not limited to, recruitment, application, interviewing, hiring, training, termination, conditions of employment, and any other employer-supported activities. Applicants requesting accommodation should contact Human Resources.

Seattle Colleges follows the Americans with Disabilities Act (ADA) and provides the following information as a guideline for applicants:

• Ability to operate office equipment, receive and interpret data, and prepare various materials
• Ability to exchange information with supervisor, lead, co-workers, and students
• Ability to provide 1:1 support, present to small groups, and work at a computer exercising repetitive hand motion
• Work is performed primarily in office settings with frequent interruptions and encounters noises typical of these settings

Notice of Non-Discrimination Statement

Seattle Colleges is committed to the concept and practice of equal opportunity for all its students, employees, and applicants in education, employment, services and contracts, and does not discriminate on the basis of race or ethnicity, color, age, national origin, religion, creed, marital status, sex, pregnancy, gender, gender identity, sexual orientation, status as an honorably discharged veteran or disabled veteran or military status, political affiliation or belief, citizenship/status as a lawfully admitted immigrant authorized to work in the United States, or presence of any physical, sensory, or mental disability. In addition, reasonable accommodation will be made for known physical or mental limitations for all otherwise qualified persons with disabilities. Further, the Seattle Colleges is committed to ensure that all employees and students work and learn in an environment that fosters mutual respect and professionalism, free from all forms of bullying behaviors, including cyberbullying.

Students, employees, and applicants at Seattle Colleges can reach the Title IX Coordinator or ADA/Section 504 Coordinator for questions about discrimination, harassment or grievance procedures.

Background Check Statement

Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. In addition to the background check, candidates will complete Sexual Misconduct Disclosure Form WA HB 2327 as required.