Marketing Web Automation Developer

Marketing Web Automation Developer

Company:
North Carolina State University

Job Location:

Category:
Web Developer

Type:
Full-Time

Join the Pack! A community with nearly 8,000 faculty and staff, and 30,000 students. NC State is one of the largest employers in North Carolina, offering a large range of career opportunities. Visit us at https://jobs.hr.ncsu.edu/.

Location: Raleigh, NC

Essential Job Duties:
As the steward of the university's primary marketing automation tool, they will ensure that it is meeting business needs while planning for effective growth and management of the platform so that it can easily scale up to meet future use cases. An understanding of the feasibility of a request is important so that the larger marketing automation working team can then make an informed decision to see if the ROI is worthwhile.

This position doesn't require traditional developer skills. The person in this role doesn't need to be able to write large amounts of code, but they need to be conversant and understanding in code to interface with other programmers on the team and steward and audit code output from AI tools.

These responsibilities mean that the individual in this role must excel at explaining complex technologies and tactics to audiences unfamiliar with marketing automation.

Marketing automation inherently requires a lot of data analysis to guide actions and marketing tactics. While the individual in this position is not a data analyst, they should have rudimentary data skills to be able to translate requests from marketing colleagues into actionable metrics reports.

Experience with Salesforce Marketing Cloud is preferred, but hands-on experience with any marketing automation tool such as Hubspot, Marketo, Pardot or Acoustic is also acceptable. Certification in any marketing automation software is a plus. Experience with non-marketing CRM functionality would provide equivalent knowledge for this position.

The individual in this position will also help configure data integrations with other campus systems and data sources. They should be able to clearly articulate the format of the needed data and how that appropriately formatted data can be integrated into the marketing automation platform through native CRM connectors, scheduled workflow automation, journey entry sources and REST API connections.

To effectively integrate Salesforce Marketing Cloud into NC State's existing web ecosystem, the individual in this position needs to have a working knowledge of front-end web development including HTML, CSS, and JavaScript, along with HTML email coding with inline CSS. SQL proficiency for querying platform subscriber data structures and building scheduled query activities is essential. Familiarity with platform-native scripting languages for dynamic content personalization, as well as Server-Side JavaScript, is strongly preferred. While PHP and WordPress familiarity is helpful given NC State's web ecosystem, these are not core requirements of the role.

The individual in this position will be able to piece together creative solutions using existing tools while also conducting research into what additional tooling might be needed to create a truly impactful solution for a partner's needs. The marketing web automation developer will also support marketing automation platform users by troubleshooting technical issues as needed.

As University Communications and Marketing's marketing automation tool expert, the individual in this position will act as a resource and internal consultant to help others train on and leverage the platform. This will allow others to carry out basic tasks within the platform more independently and reserve the technical manager's time for more advanced tasks and configurations.

Other Work/Responsibilities:

• Other duties as assigned.

Minimum Experience/Education:
Master's degree and at least one year of relevant experience; or Bachelor's degree with at least two years' of relevant experience; or an equivalent combination of education, training and relevant experience.

• 3-5 years experience managing marketing automation tools
• HTML and CSS coding experience
• Familiarity with programming languages such as PHP or JavaScript
• Data integration experience (using both CSV batches and APIs)
• Ability to build reporting dashboard templates using a tool such as Google Data Studio, Sas Visual Analytics, Tableau, etc.
• Strong collaboration skills

Required Qualifications:
Technical Platform Expertise (Salesforce Marketing Cloud)

• Journey Orchestration: Advanced proficiency in designing and building multi-touch customer journeys, including triggered, scheduled, and transactional types.
• Automation & Data Management: Ability to build and maintain complex automation workflows using SQL queries, data imports, and scheduled sends.

Deliverability & Technical Standards

• Compliance & Governance: Expert knowledge of CAN-SPAM regulations and experience managing complex opt-in/opt-out and suppression lists across decentralized environments.
• Data Architecture: Skill in designing and governing custom subscriber data structures, including modeling relational data and managing sendable vs. non-sendable contacts.

Analytics & Reporting

• Performance Tracking: Proficiency in creating metrics dashboards and reporting templates using platform-native tools and integrations (e.g., GA4).
• Technical Implementation: Strong understanding of marketing and analytics tracking codes and their successful implementation on web properties.
• Technical Monitoring: Ability to monitor aggregate campaign performance and troubleshoot underlying technical issues impacting results.

Strategic Advisory & Communication

• Change Management: Ability to act as a consensus builder and lead change management efforts while managing stakeholder expectations.
• Technical Documentation: Experience creating clear specification documents that translate business needs into technical requirements.
• Training & Enablement: Demonstrated ability to develop training materials, quick-start guides, and internal documentation to drive platform adoption.

Preferred Qualifications:
Certifications & Platform Integration

• Salesforce Marketing Cloud Certification: Salesforce Marketing Cloud Email Specialist or Consultant certification preferred.
• CRM Integration: Experience integrating Salesforce or similar CRM systems with enterprise marketing automation platforms, including native and API-based connections.
• Higher Education Systems: Familiarity with constituent management platforms such as Slate or comparable higher education CRM tools.

Campaign Tracking & Digital Standards

• UTM Strategy & Tracking: Experience developing and implementing UTM parameter strategies to support cross-channel campaign tracking and performance attribution.
• Email Accessibility: Familiarity with HTML email development standards that meet WCAG accessibility guidelines.

Technical Platform Expertise (Salesforce Marketing Cloud)

• Platform Administration: Experience managing business unit structures, role-based permissions, and user account administration within a multi-department SFMC environment.
• System Configuration: Proven ability to test, validate, and troubleshoot marketing automation configurations to ensure expected performance and technical integrity.

Deliverability & Technical Standards

• Email Deliverability Management: Strong understanding of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and sender reputation monitoring.

Strategic Advisory & Communication

• Vendor Management: Experience managing vendor relationships, including coordinating support, planning for system releases, and aligning on product roadmaps.

Required License or Certification:
N/A