"Program Coordinator I - Web/Marketing"

Position Summary:

Rutgers, The State University of New Jersey is seeking a Program Coordinator I for the School of Nursing. The Program Coordinator I will play a key role in supporting the digital marketing and communication efforts for the Rutgers School of Nursing.

Among the key duties of the position are the following:

• Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design.
• Implements web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal).
• Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives.
• Conducts regular audits to ensure website accuracy, usability, and performance optimization.
• Assists in the management of digital forms, data collection processes, and system integrations.
• Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates.
• Manages audience segmentation and data extensions to support targeted messaging strategies.
• Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications.
• Analyzes email performance metrics and provide insights to optimize future campaigns.
• Provides technical support and training to internal teams as needed.

Minimum Education and Experience:

Bachelor's degree or higher in web development, computer science, digital marketing, or a related field and a minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal or an equivalent combination of education and/or experience.

City:

Newark

State:

NJ

Equipment Utilized:

• Content Management Systems (CMS): WordPress, Drupal, and other similar platforms for website updates and maintenance.
• Web Analytics Tools: Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
• Web Development Tools: Basic familiarity with HTML, CSS, and browser-based developer tools.
• Graphic Design Software: Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.
• Project Management Tools: Asana, Trello, or equivalent platforms to track digital projects and requests.
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook.
• Email Marketing Platforms: Salesforce Marketing Cloud, Mailchimp, or other similar tools.
• Collaboration Platforms: Microsoft Teams, Zoom, and other university-supported communication tools.

Physical Demands and Work Environment:

Office environment with a hybrid in-person and remote work schedule (in-person with the ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed). It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.