"Publicist, Yale University Press"

Overview

Plans and executes entire publicity strategy for select Yale University Press (YUP) titles: trade, scholarly and academic, art and architecture and/or paperback reprints, as seasonally appropriate. Manages author relations for select campaigns. Represents YUP to select media and museum partners, including initiating, developing, and maintaining strong business relationships with editors, producers, and critics across a range of media outlets.

Required Skills and Abilities

1. Excellent communication skills, both written and verbal. Excellent writing and proofreading skills, and attention to detail and deadlines.
2. Highly organized with exceptional attention to detail under pressure. A well- developed ability to manage a large number of campaigns simultaneously and to communicate effectively with various stakeholders.
3. Proficiency with Microsoft Word and Excel.
4. Strong familiarity with social media, especially in the context of public relations and/or publishing.

Preferred Education and Experience

Master’s Degree. Contacts in publishing and/or art media worlds or with other influencers. Experience with Adobe Acrobat or Creative Suite; with a range of Internet search engines and portals as research tools; and with media databases, and/or CRM's such as Muck Rack, Publicity Assistant and Salesforce.

Principal Responsibilities

1. Manages all stages and aspects of publicity strategies or campaigns for 100 plus select titles per year.
2. Creates innovative, effective, accurate press materials and up-to-date media lists, with goal of securing national, regional, and local media placements across all platforms - print, broadcast, and online-only.
3. Manages galley or advance mailings as well as review-copy mailings to media contacts.
4. Manages author and publishing-partner relations for select campaigns, acting as liaison between relevant institutions, booksellers, event venues, and/or YUP departments.
5. Creates compelling story ideas, excerpt selections, features narratives, and interviews content, with goal of obtaining feature coverage, interviews, profiles, and other media coverage for YUP authors and books.
6. Responds to media requests and manages relationships with media sources. Pursues coverage creatively and aggressively, with effective follow-up and follow-through.
7. Manages title campaign updates, including distribution of reviews and quotes.
8. Supplies digital visual content to media as appropriate, including author photos, jacket images, and interior illustrations, within copyright guidelines.
9. Works to amplify effectiveness of media placements through social media channels.
10. Initiates and maintains strong working relationships with new media outlets and contacts, both in traditional print and broadcast media as well as online-only platforms.
11. Coordinates with authors and YUP Sales Department to enhance sales opportunities at lecture venues or book talks.
12. Manages title campaign updates, including review/quote distribution.
13. Maintains accurate title budgets, including timely processing/coding of invoices.
14. May perform other duties as assigned.

Required Education and Experience

Bachelor's Degree in English, Journalism, Communications, or related field and three years of book publicity or public relations experience or equivalent combination of education and experience.

Salary Range

$55,000.00 - $85,000.00

Location

New Haven, Connecticut