"Social Media Specialist"

Social Media Specialist

Job Identification: 19813

Posting Date: 02/06/2026, 08:32 PM

Job Schedule: Full time

Locations: 700 S University Parks Drive, Waco, TX, 76706, US

What We're Looking For

The Social Media Specialist is part of the Baylor University social media team. At its core, this role exists to create content for University-level social media platforms, and to help manage one or more of those accounts.

An associate's degree and two years of work experience are required. A bachelor's degree is preferred.

Additional experience or education will be considered in lieu of one another.

The successful candidate will exhibit the following skills, abilities and other characteristics:

• Understands visual media and is adept at telling stories via photos and video
• Able to use simple tools to complete quick-turn social media projects
• Proficiency in visual media (shooting/editing social media appropriate photos and videos)
• Time & project management skills
• Strong creative thinking
• Excellent communication, writing and editing skills
• Ability to find & tell stories
• Strong organizational skills
• Flexible schedule to accommodate the 24/7/365 nature of social media
• On-camera talent/comfort a plus
• Graphic creation ability a plus

A valid US Driver License with a clear driving record of at least two years is required.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

• Create content (taking photos, filming and editing videos, creating posts) for one or more University-level social media platforms
• Participate in the management (planning, posting, handling replies/comments/DMs, etc.) of one or more University-level social media platforms
• Staying up to date on social media platforms and tools as well as cultural and social media trends
• Aiding the team in developing, implementing and reviewing social media strategy
• Writing for BaylorProud blog
• Perform all other duties as assigned to support Baylor's mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

About Us:

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.