Job Summary
Department-Specific Responsibilities
- Develops and executes strategic recruitment and marketing initiatives for graduate programs, ensuring close coordination with the Indiana University (IU) South Bend Admissions Office, including, targeted communications, virtual events, and digital and social media campaigns to attract diverse student populations, including underrepresented, adult learners, and international students
General Responsibilities
- Maintains, implements, and oversees a holistic recruitment yield tactical plan for recruitment
- Develops, implements, and administers plans, programs, and events for general and targeted student recruitment in support of organizational goals
- Integrates a diverse and strategic communications strategy in collaboration with other departments, geared toward specific student declared academic major, career interests, and geographic factors
- Identifies and develops partnerships for outreach to prospective students and influencers
- Interprets academic policies and exercises authority and independent judgment
- Plans, implements, and evaluates programs and processes and determines the effectiveness of markets and strategies
- Exercises independent judgment and uses census data and modeling tools to identify effective marketing plans and strategies to address specific populations
- Serves in a collaborative role with internal and external stakeholders to identify targets of opportunity to attract and enroll under-represented populations
- Participates in the assessment and evaluation of various models
- May attend meetings or serve on committees with the admissions stakeholders, including all staff meetings, recruitment, and outreach team meetings, customer service lead meetings, and undergraduate recruitment council meetings
- May provide guidance to other admissions counselors
Qualifications
Required
- Bachelor's degree
- 2 years in admissions, higher education, marketing, or related field
Preferred
- Experience with admissions application review, data management, and decision processes

