Senior Associate Athletic Director, External Affairs

Our Mission:

Le Moyne College is a diverse learning community that strives for academic excellence in the Catholic and Jesuit tradition through its comprehensive programs rooted in the liberal arts and sciences. Its emphasis is on education of the whole person and on the search for meaning and value as integral parts of the intellectual life. Le Moyne College seeks to prepare its members for leadership and service in their personal and professional lives to promote a more just society.

Le Moyne College aims to advance the values of diversity and inclusiveness at the college. To do this, Le Moyne seeks scholars and professionals who bring innovation, creativity, and impact to the campus, and who bring greater depth, breadth, and diversity to our campus community.

Position Summary                                                                           

The Sr. Associate Athletic Director for External Affairs is a key member of the Athletic leadership team, responsible for the strategic vision, oversight, and execution of all external units within Le Moyne College Athletics. This role is directly accountable for driving departmental revenue, elevating the game-day fan experience, and modernizing sports information and digital media strategies.

By unifying corporate partnerships, ticket operations, marketing, and media relations, the Sr. Associate AD ensures a seamless, high-energy fan experience that builds institutional visibility, engages the campus and local communities, and converts fan affinity into long-term financial stability.

Principal Duties and Essential Functions

Job duties specific to this position:

Revenue Generation & Strategic Planning (30%)

• Provide oversight for the identification, solicitation, and closure of new corporate sponsorship agreements
• Oversee the management of existing partner relationships, ensuring complete contract fulfillment, in-game asset delivery, and multi-year renewals.
• Provide strategic oversight for the ticket office.
• Develop and execute aggressive strategies for season, group, mini-plan, and single-game ticket packages to maximize venue capacity and optimize revenue.
• Explore and establish targets for alternative revenue opportunities, including premium seating, hospitality experiences, merchandise licensing, and digital content monetization.
• Utilize data analytics and market research to provide regular revenue forecasting, attendance metrics, and strategic performance analysis to the Athletic Director/AVP.

Fan Experience & Game Atmosphere Production (30%)

• Own the overall atmosphere of all home sporting events to ensure a vibrant home-court advantage. Direct and approve all in-game creative elements, music, public address scripts, video board content, and promotional activations.

• Lead and coordinate game-day stakeholders—including the pep band, cheer/dance squads, spirit groups, and third-party game staff—to maintain a professional, high-energy environment.
• Collaborate with campus partners to design and execute innovative theme nights, giveaways, and community relations initiatives to increase attendance among students, faculty, staff, and the broader Central New York public.

Sports Information, Communications & Brand Development (30%)

• Oversee and actively contribute to the sports information and communications unit.
• Direct strategies to build positive relationships with local, regional, and national media to generate national storytelling opportunities.
• Supervise the coordination of content for the official athletics website and all social media platforms.
• Establish strict proofing and layer-of-approval processes for public-facing digital materials to ensure strict alignment with college brand standards.
• Ensure the accurate production of all sports media guides, historical archiving, and live game-day statistics operations.

Leadership, Sport Administration & Compliance (10%)

• Serve on the Athletic Director/AVP’s senior staff, actively contributing to department-wide strategic planning and decision-making.
• Serve as the designated Sport Administrator for selected athletic programs, providing operational guidance and evaluating head coaches.
• Maintain strict adherence to and up-to-date knowledge of all NCAA Division I, conference, and institutional rules, regulations, and deadlines.
• Ensure the physical, emotional, and social welfare of all student-athletes.

Job expectations for all Le Moyne College employees:

• Demonstrates and role-models all of Le Moyne’s mission-based competencies (collaboration, communication, diversity, integrity, leadership and service) in every interaction with all community members and external parties.
• Strengthen digital literacy skills through education and the application of digital technologies in order to effectively engage in information gathering, utilization and data management while promoting a security culture.
• Supports cura personalis by treating all individuals with dignity, professionalism and kindness.
• Promotes cura apostolica by aligning professional goals, objectives, and performance with college’s strategic goals.
• Demonstrates excellent work attendance, reliability and work ethic.
• Attends and actively participates in required meetings and training sessions.
• Complies and adheres to all of Le Moyne’s established policies, procedures and codes of conduct at all times, including all health and safety requirements and regulations, to promote desired behavior and build awareness.
• Must complete all required federal, state, institution and department trainings.
• Engages in a planned program of professional development. Continually maintains skills and knowledge relative to the position and technology industry including best practice, evolving operational requirements, and industry trends.
• Performs a variety of related duties as assigned.

Qualifications

• Bachelor’s degree in Sports Management, Business, Communications, or a related field required; Master’s degree preferred.
• 7+ years of progressive, full-time experience in sports marketing, revenue generation, or athletic communications, preferably within NCAA Division I athletics.
• Proven track record of leading, managing, and developing a diverse staff of department area heads, graduate assistants, and interns.
• Ability to communicate clearly, effectively, and professionally in both written and verbal forms.
• Proven ability to work constructively and collaboratively within a team environment and across diverse departments.
• Strong critical thinking skills with the ability to identify issues, propose solutions, and adapt to changing workplace needs.
• Commitment to fostering an inclusive, respectful, and equitable environment for all colleagues, clients, and stakeholders
• Ability to work independently, prioritize tasks effectively, and manage multiple projects simultaneously
• Demonstrated commitment to ethical conduct, honesty, and professional integrity in all workplace interactions
• Must possess a valid, current U.S. driver’s license.
• Must have reliable transportation or the ability to rent a vehicle when needed to travel.
• May need to drive campus vehicles for local events.

Additional Information:

Le Moyne Benefits

403(b) Retirement contribution- (9.5% Employer match)
Generous tuition coverage
Health insurance options- (Medical, Dental, Vision, Flexible Spending Accounts)
Health Savings Accounts- (Partially Employer funded) 
Basic Life & AD&D Insurance- (Employer paid)
Short and Long Term Disability Insurance (Employer paid)
Supplemental Life & AD&D Insurance
Voluntary benefits- (Legal, Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance etc.)
12 paid holidays
Generous time off package 

35 hour work week

Pay Range: $70,000 - $75,000 annually

Equal Employment Opportunity

Le Moyne College prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, citizenship & immigration or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.  Le Moyne makes hiring decisions based solely on qualifications, merit, and business needs at the time. 

Application Instructions:

To apply for this position please go to https://agilitas.wd503.myworkdayjobs.com/LMC, click the 'Apply Now' button and submit the required materials for consideration:

* Cover letter outlining your interest in the position
* Current resume
* Contact information for 3 professional references