"SENIOR MARKETING AUTOMATION ADMINISTRATOR"

Job Description

To manage a team of email marketing specialists in the Office of Marketing and Communications utilizing the Salesforce Marketing Cloud to create campaigns and automations to connect with a target audience. To support and manage projects pertaining to the Salesforce Marketing Cloud. To assist in setting enterprise-wide marketing automation strategy. To administer Marketing Cloud settings, security and integrations. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

Job Duties and Responsibilities:

• Manages a team of email marketing specialists in the Office of Marketing and Communications.
• Helps them in growing their marketing automation skills and assists in managing workload and more complex problem solving.
• Supports and manages projects pertaining to the Salesforce Marketing Cloud marketing automation solution.
• Assists in setting enterprise-wide marketing automation strategy.
• Serves as the systems administrator for the Salesforce Marketing Cloud environment, including system configurations, managing users, defining user roles, and creating automated workflows and journeys.
• Acts as the subject matter expert on marketing automation and is responsible for maintenance and enhancements.
• Leads analysis of specifications for new development requests, including campaigns, integrations and marketing automation.
• Develops journeys and process flows to support the design and development of Salesforce Marketing Cloud solutions and to support institutional goals.
• Evaluates the effectiveness of marketing campaigns and continually optimizes campaigns for performance.
• Identifies and tracks metrics to make data-driven decisions.
• Manages data feeds and other integrations with Salesforce CRM.
• Provides solutions and demos to end-users and training to UAB Marketing Cloud users.
• Provides support to staff members in solving problems, including case management with Salesforce Help Support.
• Writes and automates custom SQL queries to segment data, join data and share data with other business units.
• Perform other duties as assigned

Salary Range

$67,070 - $95,000

Qualifications

Bachelor's degree in Marketing, Business or a related field and seven (7) years of related experience required. Work experience may NOT substitute for education requirement.

Preferred Skills & Knowledge:

• Analytical skills
• Leadership skills
• Prioritization skills
• Process improvement and quality skills

About University of Alabama, Birmingham

Known for its innovative and interdisciplinary approach to education at both the graduate and undergraduate levels, the University of Alabama at Birmingham, a part of the University of Alabama System, is an internationally renowned research university and academic medical center with more than $715 million in annual research funding and an economic impact on the state exceeding $12.1 billion a year. UAB is Alabama’s largest employer, with some 28,000 employees, and was named Forbes’ No. 1 Large Employer in the United States in 2021. UAB enrollment surpassed 21,500 for the fifth consecutive year in fall 2022. The university offers more than 180 degree programs in nine schools and one college. The pillars of UAB’s mission include education, research, innovation and economic development, community engagement and patient care. Learn more at www.uab.edu.