Senior Product Manager (Digital Marketing Strategy) - Hybrid

Job Description

Grow your career at Cedars-Sinai!

Cedars-Sinai Medical Center has been named to the Honor Roll in U.S. News & World Report’s "Best Hospitals 2025-2026" rankings. When you join our team, you’ll gain access to our groundbreaking biomedical research facilities and sophisticated medical education programs. We offer learning programs, tuition reimbursement and performance-improvement projects so you can achieve certifications and degrees while gaining the knowledge and experience needed to advance your career.

Why work here?

At Cedars-Sinai, we believe collaboration is the catalyst for progress. Our mission is to unlock solutions that address critical needs within the industry in personalized medicine, specialty care access, hospital workflow optimization, clinical decision support, and increased coordination among patients, providers and payers.

Beyond an outstanding benefit package and competitive salaries, we take pride in hiring the best, most committed employees. Our staff reflects the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a multifaceted, inclusive environment that fuels innovation and the gold standard of patient care we strive for.

What will you be doing:

The Senior Product Manager is responsible for defining product roadmaps and leading development for multiple new digital offerings to expand digital services at Cedars-Sinai in such a way that supports Cedars-Sinai's reputation as a highly visible, innovative, digitally-savvy, and customer-centric health care organization. Works in collaboration with cross-functional teams, driving a lean and agile development process and ensuring the seamless delivery of a product vision that fits the needs of Cedars-Sinai.

• Leads the end-to-end marketing strategy for Cedars-Sinai's portfolio of digital and point-of-service care products, including CS-Connect, Virtual Second Opinion (VSO), and other innovative offerings; serves as single point of accountability for product adoption.
• Develops and executes integrated marketing and messaging strategies that translate digital product acquisition goals into actionable marketing plans for the digital product portfolio.
• Owns end-to-end product adoption strategy across paid, owned, and earned channels; defines product funnels, goals, and success metrics in partnership with Marketing, CDI, and Digital Channel teams.
• Coordinates marketing efforts across paid media, website content, email campaigns, and lifecycle messaging; integrates paid and owned channel planning to optimize product adoption and performance.
• Oversees product paid campaigns, continuously optimizing to meet CTR, CPC, and CAC thresholds; collaborates with Analytics teams to interpret data and provide data-backed narratives on product performance to stakeholders.
• Partners with internal brand team and external agencies on paid execution strategies and messaging; acts as strategic partner to product teams, ensuring marketing efforts align with product roadmaps and launches.
• Formalizes product marketing playbooks to scale efforts efficiently as new digital products are introduced; maintains clear separation between product marketing (digital products) and service-line marketing (clinical programs).

Qualifications

Experience Requirements:

• Five (5) plus years of experience as a Product Manager leading cross-functional teams, preferably within marketing.
• One (1) plus years of experience as a Product Manager of an early-stage start-up in the digital consumer healthcare space or experience in the healthcare industry (preferred).
• Solid grasp of scaling product marketing efforts.
• Experience in developing and executing integrated marketing strategies that translate product acquisition goals into actionable marketing plans.
• Solid understanding of agile development methodologies.

Educational Requirements:

• High School Diploma/GED required.
• Bachelor Degree in Computer Science, Electrical Engineering, or equivalent (preferred)