"SEO & Content Strategy Manager"

Posting Description

SEO & CONTENT STRATEGY MANAGER, Open Learning, to lead organic growth and content development across our digital ecosystem. This role addresses a critical gap in organic visibility and discoverability and is responsible for working collaboratively with on-campus stakeholders to build a scalable, future-ready SEO and content engine that supports long-term demand, credibility, and brand recognition in higher education and professional learning. This role will develop the strategy and support execution through content briefs for a distributed team of creators, and contribute directly through writing, editing and optimization. Will develop and execute a comprehensive, content-led SEO strategy in collaboration with the Director of Marketing and in-person engagement with cross-functional partners to increase visibility and qualified organic traffic across MIT Open Learning properties; integrate traditional SEO best practices with emerging Generative Engine Optimization (GEO) and AI-driven search factors in a practical and accessible way; and conduct keyword research, search intent analysis, content gap assessments, and competitive benchmarking using tools such as Google Search Console, Ahrefs, and SEMrush.

Full job description here: https://openlearning.mit.edu/jobs

Job Requirements

REQUIRED: Bachelor’s degree in communications, marketing, journalism, digital media, or a related field; and a minimum of seven years of relevant experience in SEO, content strategy, or digital communications.

The SEO & Content Strategy Manager is required to work in person, on campus, in Cambridge, Massachusetts, two to three days per week. The in-person requirement is determined by the Vice Provost, Open Learning and is subject to change based on the needs of Open Learning and MIT.