"Social Media Manager"

Hiring Department

Advancement

Job Description

Key Responsibilities

Social media oversight

• Execute a comprehensive digital communication strategy for social media that achieves high-impact creative solutions, strengthens the Mizzou brand and enhances alumni and donor engagement.
• Supervise Advancement’s social media channels by managing the content calendar and developing original content.
• Monitor social media accounts, managing interactions and responding in a way that reflects the values and interests of the University of Missouri and the Mizzou Alumni Association.

Paid social media campaigns:

• Collaborate with internal teams and external partners to develop and execute paid social advertising strategies for various initiatives.
• Implement media buys through social platforms or coordinate with media agencies to optimize ad placements and performance.

Content strategy

• Assist in shaping content strategies that align with Advancement’s objectives and maximize alumni and donor engagement.
• Stay informed on social media best practices, trends and platform updates to inform ongoing strategy.

Performance analytics and reporting

• Evaluate and report on the effectiveness of digital communications projects.
• Use social media analytics and performance insights to refine and enhance ongoing content strategies.

Digital content creation

• Produce engaging, high-quality native content for Advancement’s social media channels to support fundraising and alumni engagement.
• Capture and share real-time event coverage and storytelling content across social platforms.
• Use both first- and third-party content to create engaging social media posts.

Campus collaboration and social media partnerships

• Provide guidance to relevant student organizations developing social media content.
• Partner with social media managers across campus to coordinate and amplify campaigns.
• Collaborate with members of the Advancement Communications and Marketing team to provide best-practice consultation to the Office of Advancement, university communications and marketing team members, and internal and external stakeholders to plan, deliver and evaluate creative and effective donor and alumni communications.

Knowledge, skills and abilities

• Expertise in crafting strategic content and targeted advertising that drives engagement and business results on social media platforms.
• Proficiency in business and communication software including Microsoft products, internet browsers and project management tools.
• Ability to tailor messaging and strategies for specific audiences while ensuring alignment with organizational goals.
• A strong appreciation for and ability to articulate philanthropy’s significance in achieving the mission and vision of the Mizzou Alumni Association and the University of Missouri.

Shift

M-F 8am-5pm with travel for events will be required for this position. Some events may take place on the weekend or outside regular business hours.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• 3-5 years of experience in developing, implementing and evaluating digital communications as part of a creative agency or in-house communications team. Sund understanding of social media platforms and best practices.
• Experience developing and executing strategic social media plans and campaigns that align with organizational goals.
• Experience creating and curating content targeted to specific audience segments.
• Experience producing and editing video, photos and social media livestreams.

Anticipated Hiring Range

$22-24/hr

Salary Range: $22.00 - $24.00 hourly

Grade: GGS-9

University Title: Strategic Communications Associate II