Social Media Specialist

Social Media Specialist

Company: Great Basin College

Job Location: Elko, 89801

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Job Description

Great Basin College is seeking a Social Media Specialist to support student-centered marketing efforts through strategic social media management, content creation, and digital engagement. This position plays a key role in strengthening brand awareness, supporting enrollment initiatives, and promoting programs and events across GBC's service area.

Key Responsibilities

• Develop and implement social media strategies aligned with marketing and enrollment goals
• Create, schedule, and publish engaging written and visual content across platforms
• Maintain a content calendar and ensure consistent messaging
• Monitor and respond to social media engagement, including comments and messages
• Track performance metrics and provide recommendations for improvement
• Collaborate with campus departments to promote programs and events
• Attend and cover events across campuses, including capturing photo and video content
• Supervise and support student employees assisting with social media efforts
• Manage digital assets and stay current on trends and tools

Minimum Qualifications

• Bachelor's degree and two years of relevant experience; OR
• High school diploma/equivalent and six years of relevant experience; OR
• A combination of education and experience totaling six years

Preferred Qualifications

• Experience managing organizational social media accounts
• Proficiency with social media platforms, scheduling, and analytics tools
• Experience with tools such as Meta Business Suite, Hootsuite, Canva, or Adobe Creative Suite
• Basic photography, videography, and video editing skills
• Experience in higher education, marketing, or communications

Working Conditions

This position requires a flexible schedule, including occasional evenings and weekends. Travel to other campuses and service areas is required. A valid driver's license is required.

Compensation Grade

Administrative Faculty - B

This is a 12 month "A" contract, 12 month contracts are used for year round programs.

The budgeted salary range for this position is $61,000 to $80,000. Salary is based on relatable education and experience, internal equity and budgets.

Required Attachment(s)

The following must be attached to your application:

• Resume/CV - List a detailed description of the major duties that you performed as part of each job. You must demonstrate that you qualify for the position and your education and experience must be clearly documented.
• Cover Letter
• Three Supervisory References - Please make a note if you do not want your present employer contacted unless necessary to determine your qualifications for the position.