"Targeted Marketing Specialist"

Targeted Marketing Specialist

Company: Harvard University

Job Location: Cambridge, 02138

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard University's Central Administration (CADM) is a 5,000+ employee organization that supports the university's overall excellence by understanding and serving the needs of its schools, students, faculty, staff, alumni, and surrounding communities. Through dynamic and collaborative partnerships, CADM provides high-quality and efficient services to the schools to help them achieve their goals.

The Targeted Marketing Specialist plays a key role in developing and executing data-driven, multi-channel marketing strategies that engage current and prospective credit union members. Collaborating with the Marketing Department, this role works to deliver personalized, timely, and relevant marketing across email, digital banking platforms, segmented marketing tools and more. The ideal candidate brings experience in direct marketing or marketing analytics and thrives in an analytical environment.

Job-Specific Responsibilities:

• Develops and executes segmented marketing strategies tailored to diverse member needs, lifecycle stages, and financial behaviors.
• Maintains and organizes the Marketing campaign calendar, integrating product initiatives, member journey communications, and seasonal promotions.
• Plans and executes end-to-end email marketing campaigns using CRM and automation tools; includes segmentation, testing, deployment, and performance tracking.
• Develops SMS, push notifications, and targeted ads through our digital banking platform.
• Collaborates with internal creative teams and external vendors to ensure campaigns complement each other across print, digital, and branch marketing efforts.
• Leverages marketing analytics tools (e.g., Google Analytics, CRM dashboards) to monitor channel performance and identify areas for optimization.
• Maintains strong relationships with technology partners, print vendors, and third-party platforms to ensure efficient campaign execution and reporting.
• Analyzes KPIs such as open rates, CTR, and conversions, and translates insights into actionable recommendations to improve targeting and outcomes.
• Oversees the organization of audience lists, campaign assets, and deployment schedules to ensure consistent, compliant communication delivery.
• Manages marketing inventory and oversees reordering of branded materials, disclosures, and member collateral.
• Stays informed on credit union regulations and compliance requirements related to member communications and data use.
• Executes various Marketing administrative duties.

Working Conditions: Work is performed in an office setting.

Qualifications

Basic Qualifications: A minimum of three years of related work experience.

Additional Qualifications and Skills: Bachelor's degree in a relevant field is preferred. Familiarity with financial services marketing, regulatory considerations, and content development is a plus. Proficiency in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, or similar). Strong organizational and project management skills with a focus on data accuracy and campaign tracking.

Additional Information: Standard Hours/Schedule: 35 hours per week. Required to be onsite a minimum 3 days per month, plus additional days as needed. Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position. Pre-Employment Screening: Credit, Criminal, Identity, Prohibited Parties (OFAC - Office of Foreign Assets Control). Please provide a cover letter and resume as one document with your application. This position has a 90-day orientation and review period.

Work Format Details: This is a position that is based at a Harvard campus location with some remote work options available. All remote work must be performed within one of the Harvard Registered Payroll States.

Salary Grade and Ranges: This position is salary grade level 054. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.

Benefits: Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Generous paid time off including parental leave, medical, dental, and vision health insurance coverage starting on day one, retirement plans with university contributions, wellbeing and mental health resources, support for families and caregivers, professional development opportunities including tuition assistance and reimbursement, commuter benefits, discounts and campus perks. Learn more about these and additional benefits on Harvard's Benefits & Wellbeing Page.