University Brand Specialist

guidelines, and AI use guidelines. Maintains brand integrity for all marketing, advertising, and promotional materials. Tracks and reports metrics related to brand approval and proofreading requests.

Additional Department Summary: Reviews, approves, and makes recommendations as it pertains to all marketing, advertising, signage, and promotional/apparel items submitted through the branding and licensing approval form. Ensures drafts adhere to AP Style, the University Editorial Style Guide, and client preferences, while complying with applicable University policies, procedures, and guidelines. Serves as quality control to ensure all marketing, advertising, and promotional collateral represent the brand in a professional, concise, and authentic manner. Maintains strong relationships with Purchasing, Trademark Licensing, and communications and marketing professionals throughout campus.

Required Minimum Qualifications: Bachelor's degree and four (4) years of licensing, communications, marketing, public relations, advertising, and/or brand management experience; OR master's degree and two (2) years of licensing, communications, marketing, public relations, advertising, and/or brand management experience.

Skills and Knowledge: Excellent written and verbal communication skills. Sound knowledge of branding principles, brand systems, design standards, and visual storytelling. Strong editing skills. Strong interpersonal skills. Excellent organizational skills and ability to manage multiple tasks on tight deadlines. Excellent attention to detail. Knowledge of Associated Press style. Understanding of ethical use of AI.

Preferred Qualifications: Experience in a higher education setting. Working knowledge of the CLC Brand Manager system. Familiarity with University of Alabama brand standards, brand voice, and editorial guidelines. Experience with the Basecamp project management platform. Proficiency with Microsoft Office products, with an emphasis on Teams, Word, Excel, and Outlook.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC's Know Your Rights: Workplace discrimination is illegal poster.

The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.

Organization

The University of Alabama embodies an academic community that demands excellence in teaching, research and service and provides an inclusive, nurturing environment for the discovery of knowledge and the development of well-rounded leaders. Founded in 1831 as Alabama's first public college and known as the Capstone of Higher Education, UA provides a premier undergraduate and graduate education built upon global engagement, high-quality scholarship, outstanding teaching, and diversity and inclusivity throughout the community.

Our Mission

The University of Alabama will advance the intellectual and social condition of the people of the state, the nation and the world through the creation, translation and dissemination of knowledge with an emphasis on quality programs in the areas of teaching, research and service.

Our Vision

The University of Alabama will be known as the university of choice for the best and brightest students in Alabama, and all students who seek exceptional educational opportunities. The University of Alabama will be a student-centered research university and an academic community united in its commitment to enhance the quality of life for all Alabamians and the citizens of the nation and the world.

Our Core Values

The University of Alabama is committed to:

• Undergraduate education that produces socially-conscious, ethical and well-rounded leaders who are grounded in their subject matter and capable of controlling their own destinies.
• Graduate education that is deeply vested in subject matter knowledge, professional content, research skills and creative activity.
• Public outreach and service that is held in the highest regard and fosters impactful public engagement to enhance the quality of life for the citizens of Alabama, the nation and the world.
• Campus life that embodies collaboration, collegiality, respect and a culture of inclusivity.

Our Strategic Goals

• Provide a premier undergraduate and graduate education that offers a global perspective and is characterized by outstanding teaching, high-quality scholarship and distinctive curricular and co-curricular programs. Increase the University's productivity and innovation in research, scholarship and creative activities that impact economic and societal development.
• Enrich our learning and work environment by providing an accepting, inclusive community that attracts and supports a diverse faculty, staff and student body.
• Provide opportunities and resources that facilitate work-life balance and enhance the recruitment and retention of outstanding faculty and staff.